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Zeitverwendungsforschung und Mediennutzung

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  • Joachim Merz

    (LEUPHANA University Lüneburg,Department of Economic, Behaviour and Law Sciences, Research Institute on Professions (Forschungsinstitut Freie Berufe (FFB)))

Abstract

The possibilities of time use research approaches for the analysis of the use of media is the focus of this study. After describing previous studies of media analyses time use research is characterised and the particular suitability of its central surveying instruments – stylised survey information and time use diaries – is investigated for media use analyses. The various new surveying instruments will be newly systematized according to survey principles and survey features/attributes and illustrated by numerous product examples. The critical appraisal yields recommendations for a method mix of time use diaries and new technology based surveying instruments.

Suggested Citation

  • Joachim Merz, 2009. "Zeitverwendungsforschung und Mediennutzung," FFB-Discussionpaper 76, Research Institute on Professions (Forschungsinstitut Freie Berufe (FFB)), LEUPHANA University Lüneburg.
    • Handle: RePEc:leu:wpaper:76
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    References listed on IDEAS

    as
    1. Klevmarken, Anders, 1998. "Microeconomic Analysis of Time-use Data. Did we reach the promised land?," Working Paper Series 1998:12, Uppsala University, Department of Economics.
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    5. Iiris Niemi, 1993. "Systematic error in behavioural measurement: Comparing results from interview and time budget studies," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 30(2), pages 229-244, November.
    6. ,, 1999. "Problems And Solutions," Econometric Theory, Cambridge University Press, vol. 15(3), pages 427-432, June.
    7. ,, 1999. "Problems And Solutions," Econometric Theory, Cambridge University Press, vol. 15(4), pages 629-637, August.
    Full references (including those not matched with items on IDEAS)

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    Cited by:

    1. Merz, Joachim, 2009. "Time Use and Time Budgets – Improvements, Future Challenges and Recommendations," MPRA Paper 16304, University Library of Munich, Germany.

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    More about this item

    Keywords

    Time use research; media use; media analyses; time use diaries; new technology based surveying instruments;
    All these keywords.

    JEL classification:

    • C80 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - General
    • C81 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - Methodology for Collecting, Estimating, and Organizing Microeconomic Data; Data Access
    • J22 - Labor and Demographic Economics - - Demand and Supply of Labor - - - Time Allocation and Labor Supply
    • D10 - Microeconomics - - Household Behavior - - - General

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