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• Marc Filser

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Paper provided by LEG - CERMAB, CNRS UMR 5118, Université de Bourgogne in its series LEG - CERMAB / Centre de Recherche en Marketing de Bourgogne - Journées de Recherche en Marketing de Bourgogne with number JRMB07.

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Length: 327 pages
Date of creation: Nov 2002
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Handle: RePEc:lat:gsjrmb:jrmb07

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Related research

Keywords: distribution; achat; commerce; consommation; communication; comportements d'achat;

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Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:

1. Sheth, Jagdish N. & Newman, Bruce I. & Gross, Barbara L., 1991. "Why we buy what we buy: A theory of consumption values," Journal of Business Research, Elsevier, vol. 22(2), pages 159-170, March. [Downloadable!] (restricted)

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This page was last updated on 2009-12-5.