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Choosing the Joneses: Endogenous Goals and Reference Standards Author info | Abstract | Publisher info | Download info | Related research | Statistics Falk, Armin () (IZA Bonn, University of Bonn, University of Zurich)
Knell, Markus (Austrian National Bank)
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registered author(s):
A growing economic literature stresses the importance of relative comparisons, e.g., for savings and consumption or happiness. In this literature it is usually assumed that reference standards against which people compare themselves are exogenously given. In contrast findings from social psychology suggest that people play an active role in determining their reference standards. We present a social comparison model where people choose their reference standards to serve motives of self-improvement and self-enhancement. The model predicts that reference standards increase in individuals’ abilities and that thus people tend to compare themselves to similar others. The results of a questionnaire study confirm the model’s prediction.
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Paper provided by Institute for the Study of Labor (IZA) in its series IZA Discussion Papers with number
1152.
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Length: 24 pages
Date of creation: May 2004Date of revision:
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Keywords: reference standard goals social comparison happiness Other versions of this item:
Find related papers by JEL classification: D62 - Microeconomics - - Welfare Economics - - - Externalities D63 - Microeconomics - - Welfare Economics - - - Equity, Justice, Inequality, and Other Normative Criteria and Measurement H31 - Public Economics - - Fiscal Policies and Behavior of Economic Agents - - - Household Z13 - Other Special Topics - - Cultural Economics - - - Social Norms and Social Capital; Social Networks Economic Anthropology
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