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Location and Co-location in Retail - A Probabilistic Approach Using Geo-coded Data for Swedish Metropolitan Retail Markets

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Author Info

  • Öner, Özge

    ()
    (The Swedish Research Institute of Trade (HUI))

  • Larsson, Johan P.

    (Jönköping International Business School)

Abstract

This paper offers a unique empirical approach to detect co-location patterns in the retail sector. We analyse the co-location of retail service establishments in Sweden by using geo-coded data. We pinpoint each establishment in Sweden down to a 250 by 250 metre square. Our analysis captures a general pattern for the co-location of different types of retailing activities, also taking into account several spatial attributes of location. We study the three major retail markets in Sweden (Stockholm, Malmö, and Gothenburg). We position the paper within a framework in which the presence of an economic activity in space is explained by the spatial attributes of the place as well as the nature of the economic activity. Our empirical design follows a probabilistic approach, whereby the probability of finding a particular type of retailing activity in a square is explained by the presence of similar and different kinds of retailing activities in the respective square, as well as by the characteristics of their location. We select three major and distinct types of retailing stores: clothing, household appliances, and specialized stores. Our findings are well in line with the propositions of bid rent theory and central place theory for retail markets. We further document negative location tendencies between shops that sell frequently purchased products and shops that sell durables. Moreover, our results highlight the importance of demand in the close surroundings, which is particularly strong for small-scale establishments.

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Bibliographic Info

Paper provided by HUI Research in its series HUI Working Papers with number 80.

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Length: 20 pages
Date of creation: 05 Mar 2013
Date of revision:
Handle: RePEc:hhs:huiwps:0080

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Postal: HUI Research, Regeringsgatan 60, 103 29 Stockholm, Sweden
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Related research

Keywords: co-location; patterns; geo-coded data; retail market; probabilistic approach;

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References

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  1. Börje Johansson & Johan Klaesson & Michael Olsson, 2003. "Commuters’ non-linear response to time distances," Journal of Geographical Systems, Springer, vol. 5(3), pages 315-329, November.
  2. Richard Florida & Charlotta Mellander & Kevin Stolarick, 2008. "Inside the black box of regional development: human capital, the creative class and tolerance," Journal of Economic Geography, Oxford University Press, vol. 8(5), pages 615-649, September.
  3. Edward L. Glaeser, Jed Kolko, and Albert Saiz, 2001. "Consumer city," Journal of Economic Geography, Oxford University Press, vol. 1(1), pages 27-50, January.
  4. Andersson, Martin & Klaesson, Johan, 2006. "Regional Interaction & Economic Diversity - exploring the role of geographically overlapping markets for a municipality’s diversity in retail and durables," Working Paper Series in Economics and Institutions of Innovation 49, Royal Institute of Technology, CESIS - Centre of Excellence for Science and Innovation Studies.
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Cited by:
  1. Öner, Özge, 2013. "RETURNS TO LOCATION IN RETAIL: Investigating the relevance of market size and regional hierarchy," Working Paper Series in Economics and Institutions of Innovation 336, Royal Institute of Technology, CESIS - Centre of Excellence for Science and Innovation Studies.
  2. Öner, Özge, 2013. "RETAIL CITY: Does accessibility to shops explain place attractiveness?," Working Paper Series in Economics and Institutions of Innovation 335, Royal Institute of Technology, CESIS - Centre of Excellence for Science and Innovation Studies.

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