Myths of the Psychometric Paradigm and how they can misinform risk communication
AbstractExtensive research on risk perception has led to a received view (the psychometric model or paradigm), which stresses that members of the public react negatively to technology whenever it (a) is new, (b) causes “dread”, and (c) there is low trust in experts and organizations concerned with managing the risk. Experts, on the other hand, are said to be “objective” and unaffected by “subjective” factors. However, this research has used the same - misleading - methodology in almost all cases and the fact that some of the results have been “many times replicated” is therefore irrelevant to its validity. Analyses of the psychometric model have repeatedly shown that it leaves most of the variance of perceived risk and policy attitudes unexplained. A closer look at several decades' work shows that (a) novelty carries little weight in risk perception, (b) “dread” has not been measured in an appropriate manner and is little powerful, and (c) social trust has a marginal influence as compared to trust in science, epistemological trust. Furthermore, antagonistic attitudes are common and important. Experts exhibit the same structure and level of risk perception as the public; unless they assess risks, they are responsible for managing. In that case, they judge the risk to be drastically smaller than the public does. The importance of epistemic as opposed to social trust stresses the need to take peoples’ concern seriously, not only establish good social relations. The finding that antagonistic attitudes are common and important suggests that being “respectful of people’s feelings” will not be sufficient to establish trust. Failures of risk communication can probably be explained to some extent by the fact that practitioners rely on the misleading notions of the psychometric paradigm.
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Bibliographic InfoPaper provided by Stockholm School of Economics in its series Working Paper Series in Business Administration with number 2006:10.
Length: 18 pages
Date of creation: 15 Oct 2006
Date of revision:
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risk perception; risk communication; psychometric paradigm;
This paper has been announced in the following NEP Reports:
- NEP-ALL-2006-10-28 (All new papers)
- NEP-CBE-2006-10-28 (Cognitive & Behavioural Economics)
- NEP-KNM-2006-10-28 (Knowledge Management & Knowledge Economy)
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Sjöberg, Lennart, 2004. "Gene Technology in the eyes of the public and experts. Moral opinions, attitudes and risk perception," Working Paper Series in Business Administration 2004:7, Stockholm School of Economics, revised 15 Jun 2004.
- Lennart Sj�berg, 2000. "Perceived risk and tampering with nature," Journal of Risk Research, Taylor & Francis Journals, vol. 3(4), pages 353-367, October.
- Sunstein, Cass R, 2003. " Terrorism and Probability Neglect," Journal of Risk and Uncertainty, Springer, vol. 26(2-3), pages 121-36, March-May.
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