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International Retailing Operations: Downstream Entry and Expansion via Franchising

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Author Info
Petersen, Bent (Department of International Economics and Management, Copenhagen Business School)
Welch, Lawrence S. (Norwegian School of Management)
Abstract

In this article, the shift into international franchising from other forms of operation, rather

than the typical home market franchising base is explored. The focus is international retail

franchising, based on a study of the Danish clothing and footwear industry. In this study

it was found that Danish companies were moving into international franchising as an

outcome of a more general shift from upstream wholesaling and subcontracting activities

to downstream involvement in retailing activities. Preceding establishments of foreign

subsidiaries and company owned retail operations seemed to be important in facilitating

the move into franchising.

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File URL: http://ep.lib.cbs.dk/download/ISBN/x646013121
File Format: application/pdf
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Publisher Info
Paper provided by Copenhagen Business School, Department of International Economics and Management in its series Working Papers with number 5-1999.

Download reference. The following formats are available: HTML, plain text, BibTeX, RIS (EndNote), ReDIF
Length: 23 pages
Date of creation: 29 May 1999
Date of revision:
Handle: RePEc:hhb:cbsint:1999-005

Contact details of provider:
Postal: Department of International Economics and Management, Copenhagen Business School, Howitzvej 60, DK-2000 Frederiksberg, Denmark
Phone: +45 3815 2515
Fax: +45 3815 2500
Web page: http://www.cbs.dk/departments/int/
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Related research
Keywords: international franchising international retailing internationalization foreign operation mode

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References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
  1. Fladmoe-Lindquist, Karin, 1996. "International franchising: Capabilities and development," Journal of Business Venturing, Elsevier, vol. 11(5), pages 419-438, September. [Downloadable!] (restricted)
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Cited by:
(explanations, Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.)

  1. Petersen, Bent & Welch, Lawrence S., 1999. "Foreign Operation Mode Combinations and Internationalization," Working Papers 6-1999, Copenhagen Business School, Department of International Economics and Management. [Downloadable!]
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This page was last updated on 2008-9-27.

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