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Destinée des produits technologiques remplacés : l’influence de la valeur résiduelle perçue

Author

Listed:
  • Dominique Kreziak

    (IREGE - Institut de Recherche en Gestion et en Economie - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc)

  • Isabelle Prim-Allaz

    (COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne)

  • Elisabeth Robinot

    (UQAM - Université du Québec à Montréal = University of Québec in Montréal)

Abstract

L'accélération du rythme de remplacement des produits technologiques conduit à la mise au rebut de nombreux objets encore en état de fonctionnement. Dans une perspective durable d'économie circulaire, l'objectif de cet article est d'éclairer les destinées des objets technologiques remplacés, en s'appuyant sur leur valeur résiduelle perçue (VRP), définie comme la valeur que leurs propriétaires leur accordent alors qu'ils n'en ont plus l'usage. Dans un contexte de post-usage et de séparation avec les possessions, la VRP permet de prendre en compte simultanément un individu, un objet spécifique et une situation particulière, et d'estimer son influence sur la destinée de l'objet en question. Un outil de mesure de la VRP est développé autour de trois dimensions (utilitaire, financière et affective). Les résultats de régressions logistiques binomiales et multinomiales réalisées sur un échantillon de 1302 répondants, représentatif de la population française, montrent que la VRP explique bien le fait de garder ou non un produit remplacé et constitue un déterminant majeur du choix de filière lorsque cet objet n'est pas gardé. Des implications managériales en sont tirées, montrant comment la VRP constitue un levier pour favoriser la recirculation de l'objet et contribuant à résoudre les problématiques environnementales liées au gaspillage des ressources naturelles.

Suggested Citation

  • Dominique Kreziak & Isabelle Prim-Allaz & Elisabeth Robinot, 2020. "Destinée des produits technologiques remplacés : l’influence de la valeur résiduelle perçue," Post-Print halshs-02373722, HAL.
    • Handle: RePEc:hal:journl:halshs-02373722
    DOI: 10.1177/0767370119859816
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-02373722
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