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Tendance d'âge subjectif : quelle validité prédictive ?

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  • Denis Guiot

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    (DRM - Dauphine Recherches en Management - CNRS : UMR7088 - Université Paris Dauphine - Paris IX)

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    Abstract

    A partir des différences conceptuelles entre l'âge chronologique et la tendance d'âge subjectif, l'article compare la validité prédictive de ces deux variables sur l'implication envers la mode vestimentaire. Les résultats montrent que l'écart entre l'âge chronologique et l'âge subjectif augmente au cours du vieillissement. En définitive, la tendance à se percevoir plus jeune se révèle être un meilleur prédicteur que l'âge chronologique chez les seniors. Quant aux femmes de plus de 50 ans, un effet additif des deux types de variables d'âge est mis en évidence. La conclusion suggère des voies de recherche et des implications managériales en termes de segmentation de marché.

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    File URL: http://halshs.archives-ouvertes.fr/docs/00/16/79/29/PDF/Guiot_RAM_2001_auteur.pdf
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    Bibliographic Info

    Paper provided by HAL in its series Post-Print with number halshs-00167929.

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    Date of creation: Jan 2001
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    Publication status: Published, Recherche et Applications en Marketing, 2001, 16, 1, 25
    Handle: RePEc:hal:journl:halshs-00167929

    Note: View the original document on HAL open archive server: http://halshs.archives-ouvertes.fr/halshs-00167929/en/
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    Related research

    Keywords: Tendance d'âge subjectif; âge chronologique; âge cognitif; marketing des seniors; symbolisme compensatoire; implication envers la mode vestimentaire.;

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    1. Sirgy, M Joseph, 1982. " Self-Concept in Consumer Behavior: A Critical Review," Journal of Consumer Research, University of Chicago Press, vol. 9(3), pages 287-300, December.
    2. Denis Guiot, 2000. "Subjective Age Biases Among Adolescent Girls," Post-Print halshs-00169543, HAL.
    3. Bergadaa, Michelle M, 1990. " The Role of Time in the Action of the Consumer," Journal of Consumer Research, University of Chicago Press, vol. 17(3), pages 289-302, December.
    4. Guiot, Denis, 2000. "Subjective age biases among adolescent girls," Economics Papers from University Paris Dauphine 123456789/3584, Paris Dauphine University.
    5. Wilkes, Robert E, 1992. " A Structural Modeling Approach to the Measurement and Meaning of Cognitive Age," Journal of Consumer Research, University of Chicago Press, vol. 19(2), pages 292-301, September.
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    Cited by:
    1. Senges, Eloïse & Guiot, Denis & Malas, Ziad, 2014. "Le Bien-Vieillir Désiré : Vers une nouvelle segmentation des 50-65 ans," Economics Papers from University Paris Dauphine 123456789/12959, Paris Dauphine University.

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