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Evolution technologique et qualité :Impact de l'utilisation des sites Web sur la qualité perçue en magasin

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  • Sylvie Rolland

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

Abstract

Based on consumer behaviors in multichannel distribution literature and academic studies on the Internet, this article focuses on how the use of the web site may influence the consumer's perception of quality in-store. This research highlights the need to redefine quality parameters taking into account the development of multichannel distribution, especially the development of Web sites.

Suggested Citation

  • Sylvie Rolland, 2005. "Evolution technologique et qualité :Impact de l'utilisation des sites Web sur la qualité perçue en magasin," Post-Print halshs-00143042, HAL.
    • Handle: RePEc:hal:journl:halshs-00143042
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00143042
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    References listed on IDEAS

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    1. Burke, Raymond R, et al, 1992. "Comparing Dynamic Consumer Choice in Real and Computer-Simulated Environments," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 19(1), pages 71-82, June.
    2. Blandine Labbé-Pinlon & Bertrand Belvaux, 2004. "Les conséquences de la recherche d'information sur l'achat en magasin. Analyse comparative de deux supports d'information : Internet et support traditionnel," Post-Print hal-00797329, HAL.
    3. Eugene W. Anderson & Mary W. Sullivan, 1993. "The Antecedents and Consequences of Customer Satisfaction for Firms," Marketing Science, INFORMS, vol. 12(2), pages 125-143.
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    Cited by:

    1. Collange, Véronique, 2015. "Consumer reaction to service rebranding," Journal of Retailing and Consumer Services, Elsevier, vol. 22(C), pages 178-186.

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