IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-01865104.html
   My bibliography  Save this paper

L'éthique en ethnomarketing : de la juridictionnalisation des recherches à une morale incarnée

Author

Listed:
  • Philippe Robert-Demontrond

    (CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique)

  • Amélie Bellion

    (LIRIS - Laboratoire interdisciplinaire de recherche en innovations sociétales - UR2 - Université de Rennes 2)

Abstract

field, this article underlines the inconsistencies of the actual formal ethics regulation model (inherited from the jurisdictionalization movement of human and society sciences research) which is impossible to adapt to the specificities of the ethnographic method. The perspective of Merleau-Ponty's works allows us to propose another approach, which is embodied, puts the body and the unexpected back into the realization and the ethical evaluation of researches. Several illustrations highlight some unthoughts in the actual ethical reflection which imply, for the researcher, accommodations that, precisely, raise ethical questions still unresolved by actual codes

Suggested Citation

  • Philippe Robert-Demontrond & Amélie Bellion, 2016. "L'éthique en ethnomarketing : de la juridictionnalisation des recherches à une morale incarnée," Post-Print hal-01865104, HAL.
    • Handle: RePEc:hal:journl:hal-01865104
    Note: View the original document on HAL open archive server: https://hal.science/hal-01865104
    as

    Download full text from publisher

    File URL: https://hal.science/hal-01865104/document
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Molyneux, C.S. & Peshu, N. & Marsh, K., 2005. "Trust and informed consent: insights from community members on the Kenyan coast," Social Science & Medicine, Elsevier, vol. 61(7), pages 1463-1473, October.
    2. Philippe Robert Demontrond, 2011. "Le Zeitgeist des décroissants : continuités historiques et diversité idéologique d'un mouvement d'anticonsommation," Post-Print halshs-01183061, HAL.
    3. Niklas Woermann & Joonas Rokka, 2015. "Timeflow: How Consumption Practices Shape Consumers' Temporal Experiences," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 41(6), pages 1486-1508.
    4. Marc Filser & Olivier Badot & Bernard Cova & Christophe Carrier & Dominique Desjeux, 2009. "L'ethnomarketing : un élargissement de la recherche en comportement du consommateur à l'ethnologie," Post-Print hal-00395567, HAL.
    5. Joonas Rokka, 2015. "Timeflow: How Consumption Practices Shape Consumers’ Temporal Experience," Post-Print hal-01152925, HAL.
    6. Yohan Bernard, 2004. "La netnographie : une nouvelle méthode d’enquête qualitative basée sur les communautés virtuelles de consommation," Post-Print hal-01315734, HAL.
    7. Pascale Ezan, 2009. "De l'intérêt de la méthode ethnographique pour comprendre les pratiques de consommation des enfants," Post-Print hal-00565522, HAL.
    8. Gülnur Tumbat & Russell W. Belk, 2011. "Marketplace Tensions in Extraordinary Experiences," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 38(1), pages 42-61.
    9. Philippe Robert-Demontrond, 2009. "Le label Kasher : perspectives sur la dynamique commerciale d'un système de traçabilité de produits sain(t)s," Post-Print halshs-00426766, HAL.
    10. Burgess, Michael M., 2007. "Proposing modesty for informed consent," Social Science & Medicine, Elsevier, vol. 65(11), pages 2284-2295, December.
    11. Eric J. Arnould & Craig J. Thompson, 2005. "Consumer Culture Theory (CCT): Twenty Years of Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 31(4), pages 868-882, March.
    12. Murphy, Elizabeth & Dingwall, Robert, 2007. "Informed consent, anticipatory regulation and ethnographic practice," Social Science & Medicine, Elsevier, vol. 65(11), pages 2223-2234, December.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Bernard Cova, 2021. "The new frontier of consumer experiences: escape through pain," AMS Review, Springer;Academy of Marketing Science, vol. 11(1), pages 60-69, June.
    2. Melissa Archpru Akaka & Hope Jensen Schau & Stephen L Vargo, 2022. "Practice Diffusion [Value Creation in Consumption Journeys: Recursive Reflexivity and Practice Continuity]," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 48(6), pages 939-969.
    3. Holmqvist, Jonas & Diaz Ruiz, Carlos & Peñaloza, Lisa, 2020. "Moments of luxury: Hedonic escapism as a luxury experience," Journal of Business Research, Elsevier, vol. 116(C), pages 503-513.
    4. Sarah C. Grace, 2021. "The intermingling of meanings in marketing: semiology and phenomenology in consumer culture theory," AMS Review, Springer;Academy of Marketing Science, vol. 11(1), pages 70-80, June.
    5. Elodie Jarrier & Dominique Bourgeon-Renault & Maud Derbaix & Christine Petr, 2017. "Narrative transportation scale: Measure development for transmedia experience," Post-Print hal-02139849, HAL.
    6. de Almeida, Stefânia Ordovás & Scaraboto, Daiane & dos Santos Fleck, João Pedro & Dalmoro, Marlon, 2018. "Seriously Engaged Consumers: Navigating Between Work and Play in Online Brand Communities," Journal of Interactive Marketing, Elsevier, vol. 44(C), pages 29-42.
    7. Eric Arnould & David Crockett & Giana Eckhardt, 2021. "Informing marketing theory through consumer culture theoretics," AMS Review, Springer;Academy of Marketing Science, vol. 11(1), pages 1-8, June.
    8. Margot Dyen & Lucie Sirieix & Sandrine Costa & Laurence Depezay & Eloïse Castagna, 2018. "Exploring the dynamics of food routines: a practice-based study to understand households’ daily life," Post-Print hal-01909146, HAL.
    9. Eva Cerio & Alain Debenedetti, 2019. "From dispossession to objects' reuse: trajectories and practices in the context of clothing," Post-Print hal-02135221, HAL.
    10. Ladeira, Wagner Junior & Dalmoro, Marlon & de Oliveira Santini, Fernando & Ruffatto, Juliane & Zanoni, Roberto, 2021. "More bodily motor action, less visual attention: How supermarket stimuli and consumer-related factors influence gaze behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
    11. Jonas Holmqvist & Luca Visconti & Christian Grönroos & Blandine Guais & Aurélie Kessous, 2020. "Understanding the value process: Value creation in a luxury service context," Post-Print hal-03511392, HAL.
    12. Kawaf, Fatema, 2019. "Capturing digital experience: The method of screencast videography," International Journal of Research in Marketing, Elsevier, vol. 36(2), pages 169-184.
    13. Aurélia Michaud-Trévinal, 2011. "Expérience de magasinage et appropriation des espaces commerciaux," Post-Print hal-01740991, HAL.
    14. Manthiou, Aikaterini & Klaus, Phil, 2022. "The interplaying factors of the robotic tourism experience: The customer journey's touchpoints, context, and qualities," Technological Forecasting and Social Change, Elsevier, vol. 177(C).
    15. Castilhos, Rodrigo B. & Fonseca, Marcelo J., 2016. "Pursuing upward transformation: The construction of a progressing self among dominated consumers," Journal of Business Research, Elsevier, vol. 69(1), pages 6-17.
    16. Khanijou, Ratna & Cappellini, Benedetta & Hosany, Sameer, 2021. "Meal for two: A typology of co-performed practices," Journal of Business Research, Elsevier, vol. 134(C), pages 675-688.
    17. Rebecca Scott & Julien Cayla & Bernard Cova, 2017. "Selling Pain to the Saturated Self," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(1), pages 22-43.
    18. Marie-Catherine Paquier & Martine Deparis & Mariem El Euch Maalej, 2020. "L’expérience vécue en gare par les voyageurs mobiquitaires : caractéristiques et dimensions," Post-Print hal-03694396, HAL.
    19. Zanette, Maria Carolina & Pueschel, Julia & Touzani, Mourad, 2022. "Re-arranging dressing practices: The role of objects in spreading ugly luxury," Journal of Business Research, Elsevier, vol. 145(C), pages 784-800.
    20. Thomas, Tandy Chalmers & Epp, Amber M. & Price, Linda L., 2020. "Journeying Together: Aligning Retailer and Service Provider Roles with Collective Consumer Practices," Journal of Retailing, Elsevier, vol. 96(1), pages 9-24.

    More about this item

    Keywords

    Ethics; market-oriented ethnography; intuitive ethics; embodied ethics; Éthique; ethnomarketing; Merleau-Ponty; éthique intuitive; éthique incarnée.;
    All these keywords.

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-01865104. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.