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L'ethnomarketing : un élargissement de la recherche en comportement du consommateur à l'ethnologie

Author

Listed:
  • Marc Filser

    (LEG - Laboratoire d'Economie et de Gestion - UB - Université de Bourgogne - CNRS - Centre National de la Recherche Scientifique)

  • Olivier Badot
  • Bernard Cova
  • Christophe Carrier
  • Dominique Desjeux

Abstract

No abstract is available for this item.

Suggested Citation

  • Marc Filser & Olivier Badot & Bernard Cova & Christophe Carrier & Dominique Desjeux, 2009. "L'ethnomarketing : un élargissement de la recherche en comportement du consommateur à l'ethnologie," Post-Print hal-00395567, HAL.
    • Handle: RePEc:hal:journl:hal-00395567
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    Citations

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    Cited by:

    1. Philippe Robert-Demontrond & Amélie Bellion, 2016. "L'éthique en ethnomarketing : de la juridictionnalisation des recherches à une morale incarnée," Post-Print hal-01865104, HAL.
    2. Aurélia Michaud-Trévinal, 2011. "Expérience de magasinage et appropriation des espaces commerciaux," Post-Print hal-01740991, HAL.
    3. Maïlys Torche & Loic Comino, 2018. "De la mobilité plurielle à la mobilité hybride : le cas des geeks," Post-Print hal-02169840, HAL.
    4. Marie-Catherine Husson Paquier, 2018. "The monastic product’s biography, a sacralization wave," Post-Print hal-02123458, HAL.
    5. Elodie Juge & Anissa Pomiès & Isabelle Collin-Lachaud, 2022. "Plateformes digitales et concurrence par la rapidité : Le cas des vêtements d’occasion," Post-Print hal-03202568, HAL.
    6. Oliviane Brodin & Daouda Coulibaly & Richard Ladwein, 2016. "Subcultural ostensive luxury as a creative and mimetic process: the case of the Sapeurs Parisiens [Le luxe ostensif sous-culturel comme processus mimétique créatif: le cas des Sapeurs Parisiens]," Post-Print hal-02055846, HAL.

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