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The Consumer and Counterfeit: A Comparison between Belgian and French People
[Les consommateurs face a la contrefaçon : une comparaison entre Belges et Français]

Author

Listed:
  • André Le Roux

    (IAE Poitiers - Institut d'Administration des Entreprises (IAE) - Poitiers - UP - Université de Poitiers = University of Poitiers)

  • Catherine Viot

    (SAF - Laboratoire de Sciences Actuarielle et Financière - UCBL - Université Claude Bernard Lyon 1 - Université de Lyon)

  • Florence Kremer

    (IRGO - Institut de Recherche en Gestion des Organisations - Université Montesquieu - Bordeaux 4 - Institut d'Administration des Entreprises (IAE) - Bordeaux)

  • Ingrid Poncin

    (UCL - Université Catholique de Louvain = Catholic University of Louvain)

Abstract

In spite of its development, its width and its consequences on firms and brands, counterfeiting has received scarce attention in marketing research. The purpose of this article is to address counterfeiting from a consumer behavior standpoint. Based on a review of the relevant literature, an exploratory factor analysis yields several dimensions that may predict attitude towards counterfeiting, both for Belgian and French consumers.

Suggested Citation

  • André Le Roux & Catherine Viot & Florence Kremer & Ingrid Poncin, 2008. "The Consumer and Counterfeit: A Comparison between Belgian and French People [Les consommateurs face a la contrefaçon : une comparaison entre Belges et Français]," Post-Print hal-01803854, HAL.
    • Handle: RePEc:hal:journl:hal-01803854
    DOI: 10.3917/rpve.472.0061
    Note: View the original document on HAL open archive server: https://hal.science/hal-01803854
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    References listed on IDEAS

    as
    1. Cordell, Victor V. & Wongtada, Nittaya & Kieschnick, Robert Jr., 1996. "Counterfeit purchase intentions: Role of lawfulness attitudes and product traits as determinants," Journal of Business Research, Elsevier, vol. 35(1), pages 41-53, January.
    2. Grossman, Gene M & Shapiro, Carl, 1988. "Counterfeit-Product Trade," American Economic Review, American Economic Association, vol. 78(1), pages 59-75, March.
    3. Wilke, Ricky & Zaichkowsky, Judith Lynne, 1999. "Brand imitation and its effects on innovation, competition, and brand equity," Business Horizons, Elsevier, vol. 42(6), pages 9-18.
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