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L'émergence et l'opérationnalisation d'une logique d'action responsable chez les dirigeants de PME

Author

Listed:
  • Marie da Fonseca

    (IREGE - Institut de Recherche en Gestion et en Economie - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc)

  • Elise Bonneveux

    (VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours, 463009 - Labex Entreprendre)

Abstract

Cette recherche vise à enrichir la littérature existante sur la RSE, en adoptant une approche centrée sur la vision, les représentations et les logiques d'action responsable des dirigeants de PME. En effet, les PME constituent le coeur du tissu économique français et sont de plus en plus sollicitées pour adopter des pratiques et stratégies responsables. Cependant, si l'on note une progression des engagements responsables en PME (Perrini et al., 2007), peu de travaux s'intéressent aux logiques d'action responsable (Rooke et Torbert, 2005 ; Boiral et al., 2009, 2014) et à ce qui les influence (Russo et Perrini, 2010). Ce travail propose de s'interroger sur la relation entre la vision et les représentations des dirigeants de PME et à leur impact sur les logiques d'action responsable déployées. La vision est appréhendée selon deux approches : instrumentale et cognitive (Gond et Igalens, 2016). Les représentations sont analysées selon trois aspects : la perception d'une dimension stratégique, la projection dans le temps et la volonté de développer une approche globale ou partielle de la RSE. L'analyse des logiques d'action responsable de six PME permet d'établir trois profils de dirigeants et de développer des préconisations managériales afin de faire évoluer la vision, les représentations vers une logique d'action responsable de la part des dirigeants de PME.

Suggested Citation

  • Marie da Fonseca & Elise Bonneveux, 2017. "L'émergence et l'opérationnalisation d'une logique d'action responsable chez les dirigeants de PME," Post-Print hal-01696630, HAL.
    • Handle: RePEc:hal:journl:hal-01696630
    Note: View the original document on HAL open archive server: https://hal.univ-smb.fr/hal-01696630
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