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Organisational innovation and coopetition between SMEs: a tertius strategies approach

Author

Listed:
  • Julien Granata

    (Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School)

  • Mickaël Géraudel

    (CEROM - Centre d'Etudes et de Recherche sur les Organisations et le Management - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School)

  • Katherine Gundolf

    (Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School)

  • Johanna Gast
  • Pierre Marques

    (IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12)

Abstract

Being vulnerable to environmental forces, small-and medium-sized enterprises (SMEs) seek to supplement their insufficient resources by adopting coopetition strategies in order to reduce uncertainty. This longitudinal study of the union of wine producers in Pic Saint-Loup relies on 45 interviews conducted during multiple data collection moments and provides an understanding of how competing SMEs can develop cooperative strategies. In doing so, we present the development stages of coopetition strategies as well as the role of stakeholders in this development. Next, we accentuate the tertius strategies SME managers prefer to implement.

Suggested Citation

  • Julien Granata & Mickaël Géraudel & Katherine Gundolf & Johanna Gast & Pierre Marques, 2016. "Organisational innovation and coopetition between SMEs: a tertius strategies approach," Post-Print hal-01691943, HAL.
    • Handle: RePEc:hal:journl:hal-01691943
    DOI: 10.1504/IJTM.2016.077975
    Note: View the original document on HAL open archive server: https://hal.science/hal-01691943
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    References listed on IDEAS

    as
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    2. Wojciech Czakon, 2009. "Power asymmetries, flexibility and the propensity to coopete: an empirical investigation of SMEs' relationships with franchisors," International Journal of Entrepreneurship and Small Business, Inderscience Enterprises Ltd, vol. 8(1), pages 44-60.
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    9. Salvetat, David & Géraudel, Mickaël, 2012. "The tertius roles in a coopetitive context: The case of the European aeronautical and aerospace engineering sector," European Management Journal, Elsevier, vol. 30(6), pages 603-614.
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    Cited by:

    1. Angelo Riviezzo & Antonella Garofano & Julien Granata & Samaneh Kakavand, 2017. "Using terroir to exploit local identity and cultural heritage in marketing strategies: An exploratory study among Italian and French wine producers," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 13(2), pages 136-149, May.
    2. Anne Albert-Cromarias & Alexandre Asselineau, 2022. "One For All Or Everyone For Themselves: Why Is Coopetition So Difficult? The Case Of Four Small Vineyards In Central France," Post-Print hal-03631930, HAL.
    3. Sascha Kraus & Jasmin Schmid & Johanna Gast, 2017. "Innovation through coopetition: An analysis of small-and medium-sized trust companies operating in the Liechtenstein financial centre," Post-Print hal-02945322, HAL.

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