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Corporate Social Responsibility and the Public Service: which articulations ? the case of France Telecom
[RSE et Service Public : quelle(s) articulation(s) ? Le cas de l’entreprise France Télécom]

Author

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  • Angelique Ngaha Bah

    (IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12)

Abstract

Today, Corporate Social Responsibility (CSR) and Public Service logics, are sprea- ding within the management of for-pro t public service networks in France (EDF, France Telecom, la SNCF...) ; networks that have been historically privatized or on the way to beco- ming The aim of this research is to bring an understanding to how these logics are opposed, juxtaposed and articulated in a managerial context that is dominated by a logic of maximized shareholder value progressively. In this perspective, we create several scenarios implemen- ting of CSR approach(s). Them, we study in depth the case of company France Telecom and of its CRS approach. Our results indicate that the o cial CSR approach for France Telecom is disconnected from public service logics, placing more importance on short term logics. Ne- vertheless, in a decentralized and autonomous way, innovative CSR initiatives progressively emerge... Some are based on the spirit of Public Service, while seeking to improve the pro - tability of the company.

Suggested Citation

  • Angelique Ngaha Bah, 2012. "Corporate Social Responsibility and the Public Service: which articulations ? the case of France Telecom [RSE et Service Public : quelle(s) articulation(s) ? Le cas de l’entreprise France Télécom]," Post-Print hal-01688157, HAL.
    • Handle: RePEc:hal:journl:hal-01688157
    DOI: 10.3166/pmp.29.651-669
    Note: View the original document on HAL open archive server: https://hal.science/hal-01688157
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    References listed on IDEAS

    as
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