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Sales force in front of their poor customers: the case of retail banking
[Les comportements des vendeurs face à leurs clients en situation de pauvreté: le cas de la banque de détail]

Author

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  • Bérangère Brial

    (IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12)

  • Evelyne Rousselet

    (IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12)

Abstract

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Suggested Citation

  • Bérangère Brial & Evelyne Rousselet, 2017. "Sales force in front of their poor customers: the case of retail banking [Les comportements des vendeurs face à leurs clients en situation de pauvreté: le cas de la banque de détail]," Post-Print hal-01682321, HAL.
    • Handle: RePEc:hal:journl:hal-01682321
    Note: View the original document on HAL open archive server: https://hal.science/hal-01682321
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    References listed on IDEAS

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    1. Brenkert, George G., 1998. "Marketing and the Vulnerable," Business Ethics Quarterly, Cambridge University Press, vol. 8(S1), pages 7-20, January.
    2. Blocker, Christopher P. & Ruth, Julie A. & Sridharan, Srinivas & Beckwith, Colin & Ekici, Ahmet & Goudie-Hutton, Martina & Rosa, José Antonio & Saatcioglu, Bige & Talukdar, Debabrata & Trujillo, Carlo, 2013. "Understanding poverty and promoting poverty alleviation through transformative consumer research," Journal of Business Research, Elsevier, vol. 66(8), pages 1195-1202.
    3. Haenlein, Michael & Kaplan, Andreas M. & Beeser, Anemone J., 2007. "A Model to Determine Customer Lifetime Value in a Retail Banking Context," European Management Journal, Elsevier, vol. 25(3), pages 221-234, June.
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