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The strategic turn of Organic Farming in Europe : a resource based approach of Organic Marketing Initiatives

Author

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  • B. Sylvander

    (UREQUA - INRA UREQUA - INRA - Institut National de la Recherche Agronomique)

  • Nathalie Schieb-Bienfait

    (CRGNA - Centre de Recherche en Gestion Nantes Atlantique - IEMN-IAE Nantes - Institut d'Économie et de Management de Nantes - Institut d'Administration des Entreprises - Nantes - UN - Université de Nantes)

  • A Le Floch-Wadel

    (UREQUA - INRA UREQUA - INRA - Institut National de la Recherche Agronomique)

  • C Couallier

    (UREQUA - INRA UREQUA - INRA - Institut National de la Recherche Agronomique)

Abstract

This paper explores the Organic farming " s development potential in Europe by analysing the enterprises capacities to reach a workable structure of the supply chains, in order to market good products at reasonable prices. This study has been carried out in the framework of the OMIaRD project, which aimed to assess the impact of the Organic Marketing Initiatives on Rural Development. The results show that, after a growing phase, most of the OMIs meet strategic problems linked to their ability to face an increasing of collected, processed and marketed volumes. This strategic turn point leads them to take decisions together with their stakeholders, so as the economical and ethical goals are not questioned by the changes to be implemented.

Suggested Citation

  • B. Sylvander & Nathalie Schieb-Bienfait & A Le Floch-Wadel & C Couallier, 2004. "The strategic turn of Organic Farming in Europe : a resource based approach of Organic Marketing Initiatives," Post-Print hal-01385005, HAL.
    • Handle: RePEc:hal:journl:hal-01385005
    Note: View the original document on HAL open archive server: https://hal.science/hal-01385005
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