IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-00263133.html
   My bibliography  Save this paper

The launch of innovative services : lessons from automotive telematics

Author

Listed:
  • Sylvain Lenfle

    (CRG - Centre de recherche en gestion - X - École polytechnique - CNRS - Centre National de la Recherche Scientifique)

  • Christophe Midler

    (CRG - Centre de recherche en gestion - X - École polytechnique - CNRS - Centre National de la Recherche Scientifique)

Abstract

In the literature on NPD, most existing studies on the end of the design process concentrate on managing ramp-up of manufactured products. However our economies increasingly depend upon services. This article examine the management of the final phases of the design process of an innovative service. Our research make three contributions : 1) we show that the concept of ramp-up is insufficient for understanding the phenomena at works. The nature of services means that two types of learning – technical and sales – take place at the same time. 2) an analysis of the data collected confirms this difference by bringing to light great contrasts in these two dimensions. 3) This led us to identify a new field for NPD research : the design of the sales process.

Suggested Citation

  • Sylvain Lenfle & Christophe Midler, 2006. "The launch of innovative services : lessons from automotive telematics," Post-Print hal-00263133, HAL.
    • Handle: RePEc:hal:journl:hal-00263133
    Note: View the original document on HAL open archive server: https://hal.science/hal-00263133
    as

    Download full text from publisher

    File URL: https://hal.science/hal-00263133/document
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Camal Gallouj & Faïz Gallouj, 1996. "L'innovation dans les services," Post-Print hal-01111983, HAL.
    2. Michel Berry, 1995. "Research and the Practice of Management: A French View," Organization Science, INFORMS, vol. 6(1), pages 104-116, February.
    3. Sylvain Lenfle, 2004. "Innovation in services : the contribution of design theory," Post-Print hal-00263365, HAL.
    4. V. Krishnan & Karl T. Ulrich, 2001. "Product Development Decisions: A Review of the Literature," Management Science, INFORMS, vol. 47(1), pages 1-21, January.
    5. Terwiesch, Christian & E. Bohn, Roger, 2001. "Learning and process improvement during production ramp-up," International Journal of Production Economics, Elsevier, vol. 70(1), pages 1-19, March.
    6. Michel Berry, 1995. "Research and the Practice of Management, a French View," Post-Print hal-00262920, HAL.
    7. Langowitz, Nan S., 1988. "An exploration of production problems in the initial commercial manufacture of products," Research Policy, Elsevier, vol. 17(1), pages 43-54, February.
    8. Paul S. Adler & Kim B. Clark, 1991. "Behind the Learning Curve: A Sketch of the Learning Process," Management Science, INFORMS, vol. 37(3), pages 267-281, March.
    9. Leonard-Barton, Dorothy, 1988. "Implementation as mutual adaptation of technology and organization," Research Policy, Elsevier, vol. 17(5), pages 251-267, October.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Sylvain Lenfle, 2008. "Exploration and Project Management," Post-Print hal-00404168, HAL.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Sylvain Lenfle & Christophe Midler, 2009. "The Launch of Innovative Product-Related Services: Lessons from automotive telematics," Post-Print halshs-00401124, HAL.
    2. Lenfle, Sylvain & Midler, Christophe, 2009. "The launch of innovative product-related services: Lessons from automotive telematics," Research Policy, Elsevier, vol. 38(1), pages 156-169, February.
    3. Sylvain Lenfle, 2004. "Innovation in services : the contribution of design theory," Post-Print hal-00263365, HAL.
    4. Agathe Gilain & Pascal Le Masson & Benoit Weil, 2018. "Managing Learning Curves In The Unknown: From ‘Learning By Doing’ To ‘Learning By Designing’," Post-Print hal-01900961, HAL.
    5. Manda, A.B. & Uzsoy, Reha, 2021. "Managing product transitions with learning and congestion effects," International Journal of Production Economics, Elsevier, vol. 239(C).
    6. Marco Iansiti, 2000. "How the Incumbent Can Win: Managing Technological Transitions in the Semiconductor Industry," Management Science, INFORMS, vol. 46(2), pages 169-185, February.
    7. Najoua Hammouch & Mehdi Nouri & Laurent Cappelletti & Abdellatif Marghich, 2021. "La recherche intervention : du terrain à la production de la connaissance," Post-Print hal-03334044, HAL.
    8. Rajiv D. Banker & Joy M. Field & Kingshuk K. Sinha, 2001. "Work-Team Implementation and Trajectories of Manufacturing Quality: A Longitudinal Field Study," Manufacturing & Service Operations Management, INFORMS, vol. 3(1), pages 25-42, November.
    9. von Hippel, Eric & Tyre, Marcie J., 1995. "How learning by doing is done: problem identification in novel process equipment," Research Policy, Elsevier, vol. 24(1), pages 1-12, January.
    10. Ernesto R. Gantman & Hèla Yousfi & Rafael Alcadipani, 2015. "Challenging Anglo-Saxon dominance in management and organizational knowledge," Post-Print hal-01631084, HAL.
    11. Scott A. Shane & Karl T. Ulrich, 2004. "50th Anniversary Article: Technological Innovation, Product Development, and Entrepreneurship in Management Science," Management Science, INFORMS, vol. 50(2), pages 133-144, February.
    12. Davide Consoli & Fabrizio Fusillo & Gianluca Orsatti & Francesco Quatraro, 2021. "Skill endowment, routinisation and digital technologies: evidence from U.S. Metropolitan Areas," Industry and Innovation, Taylor & Francis Journals, vol. 28(8), pages 1017-1045, September.
    13. Sylvain Lenfle, 2005. "L'innovation dans les services : les apports de la théorie de la conception," Post-Print hal-00263082, HAL.
    14. Corentin Curchod, 2003. "La méthode comparative en sciences de gestion:vers une approche quali-quantitative de la réalité managériale," Revue Finance Contrôle Stratégie, revues.org, vol. 6(2), pages 155-177, June.
    15. Alexander Peine, 2008. "The sources of use knowledge – towards a framework about use, consumption and industrial dynamics," Innovation Studies Utrecht (ISU) working paper series 08-18, Utrecht University, Department of Innovation Studies, revised Oct 2008.
    16. Gantman, Ernesto R. & Yousfi, Hèla & Alcadipani, Rafael, 2015. "Desafiando a hegemonia Anglo-Saxã no conhecimento organizacional e de gestão," RAE - Revista de Administração de Empresas, FGV-EAESP Escola de Administração de Empresas de São Paulo (Brazil), vol. 55(2), March.
    17. Carrillo, Janice E. & Franza, Richard M., 2006. "Investing in product development and production capabilities: The crucial linkage between time-to-market and ramp-up time," European Journal of Operational Research, Elsevier, vol. 171(2), pages 536-556, June.
    18. Ngwenyama, Ojelanki & Guergachi, Aziz & McLaren, Tim, 2007. "Using the learning curve to maximize IT productivity: A decision analysis model for timing software upgrades," International Journal of Production Economics, Elsevier, vol. 105(2), pages 524-535, February.
    19. Anandasivam Gopal & Manu Goyal & Serguei Netessine & Matthew Reindorp, 2013. "The Impact of New Product Introduction on Plant Productivity in the North American Automotive Industry," Management Science, INFORMS, vol. 59(10), pages 2217-2236, October.
    20. Sylvain Lenfle & Christophe Midler, 2003. "Innovation in Automative Telematics Services: Characteristics of the Field and Management Priciples," Post-Print hal-00262930, HAL.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-00263133. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.