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Business Models and Modelling Business Models

Author

Listed:
  • Charles Baden-Fuller

    (Cass Business School - Cass Business School)

  • Vincent Mangematin

    (MTS - Management Technologique et Strategique - EESC-GEM Grenoble Ecole de Management)

Abstract

The business model topic has generated a lot of discussion since the phrase first gained currency in academic articles the late 1990s (Zott, Amit & Massa, 2011). This growing attention culminated in the 2010 Long Range Planning Special Issue that brought the field's leading scholars together to answer questions about what the business model was and what was its purpose. A key point that emerged was that a business model is more than a statement of how "value is created and captured"; it is a ‘model' - and, like many other kinds of models - can appear in many guises and serve many purposes. These include being a ‘manipulable device' that can be used to help academics or managers understand the linkages between value creation and value capture more clearly; as well as being an artefact that can be used to convey knowledge about a business and its status to others (see for instance, Morgan and Morrison, 1999; Teece, 2010, Baden-Fuller & Morgan, 2010).

Suggested Citation

  • Charles Baden-Fuller & Vincent Mangematin, 2015. "Business Models and Modelling Business Models," Grenoble Ecole de Management (Post-Print) hal-01183386, HAL.
    • Handle: RePEc:hal:gemptp:hal-01183386
    DOI: 10.1108/s0742-332220150000033013
    Note: View the original document on HAL open archive server: http://hal.grenoble-em.com/hal-01183386
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    References listed on IDEAS

    as
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