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Joint optimization of new production, warranty servicing strategy and secondary market supply under consumer returns

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  • Marc Reimann

    ()
    (Institute of Production and Operations Management, Karl-Franzens-University Graz)

  • Weihua Zhang

    (School of Economics and Management, Beihang University, Beijing)

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    Abstract

    In this paper, we consider an OEM selling new products to the market offering (i) a warranty period during which defective units are dealt with at no cost for the customer, and (ii) a full refund to customers who return products that do not meet their expectations (consumer returns). The manufacturer has different options for satisfying the warranty cases as well as for utilizing the consumer returns. Warranty cases could be dealt with by repairing the defective units, replacing them with new products, or replacing them with refurbished consumer returns. Alternatively leftover new products or consumer returns can also be sold on a secondary market. We develop a model and derive the OEMs optimal decisions with respect to these options under demand uncertainty on the primary market.

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    File URL: http://static.uni-graz.at/fileadmin/sowi/Pics/2013-03_Reimann_Zhang.pdf
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    Bibliographic Info

    Paper provided by Faculty of Social and Economic Sciences, Karl-Franzens-University Graz in its series Working Paper Series, Social and Economic Sciences with number 2013-03.

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    Length: 25 pages
    Date of creation: 02 Mar 2013
    Date of revision:
    Handle: RePEc:grz:wpsses:2013-03

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    1. Zuo, Ming J. & Liu, Bin & Murthy, D. N. P., 2000. "Replacement-repair policy for multi-state deteriorating products under warranty," European Journal of Operational Research, Elsevier, vol. 123(3), pages 519-530, June.
    2. V. Daniel R. Guide , Jr. & Gilvan C. Souza & Luk N. Van Wassenhove & Joseph D. Blackburn, 2006. "Time Value of Commercial Product Returns," Management Science, INFORMS, vol. 52(8), pages 1200-1214, August.
    3. Murthy, D. N. P. & Djamaludin, I., 2002. "New product warranty: A literature review," International Journal of Production Economics, Elsevier, vol. 79(3), pages 231-260, October.
    4. Yalabik, Baris & Petruzzi, Nicholas C. & Chhajed, Dilip, 2005. "An integrated product returns model with logistics and marketing coordination," European Journal of Operational Research, Elsevier, vol. 161(1), pages 162-182, February.
    5. Jeffrey D. Shulman & Anne T. Coughlan & R. Canan Savaskan, 2009. "Optimal Restocking Fees and Information Provision in an Integrated Demand-Supply Model of Product Returns," Manufacturing & Service Operations Management, INFORMS, vol. 11(4), pages 577-594, December.
    6. Murthy, D. N. P. & Blischke, W. R., 1992. "Product warranty management -- III: A review of mathematical models," European Journal of Operational Research, Elsevier, vol. 63(1), pages 1-34, November.
    7. Khouja, Moutaz, 1999. "The single-period (news-vendor) problem: literature review and suggestions for future research," Omega, Elsevier, vol. 27(5), pages 537-553, October.
    8. Blischke, W. R. & Murthy, D. N. P., 1992. "Product warranty management -- I: A taxonomy for warranty policies," European Journal of Operational Research, Elsevier, vol. 62(2), pages 127-148, October.
    9. Roland Geyer & Luk N. Van Wassenhove & Atalay Atasu, 2007. "The Economics of Remanufacturing Under Limited Component Durability and Finite Product Life Cycles," Management Science, INFORMS, vol. 53(1), pages 88-100, January.
    10. Jeffrey D. Shulman & Anne T. Coughlan & R. Canan Savaskan, 2011. "Managing Consumer Returns in a Competitive Environment," Management Science, INFORMS, vol. 57(2), pages 347-362, February.
    11. Inderfurth, K. & de Kok, A. G. & Flapper, S. D. P., 2001. "Product recovery in stochastic remanufacturing systems with multiple reuse options," European Journal of Operational Research, Elsevier, vol. 133(1), pages 130-152, August.
    12. Mark Ferguson & V. Daniel R. Guide , Jr. & Gilvan C. Souza, 2006. "Supply Chain Coordination for False Failure Returns," Manufacturing & Service Operations Management, INFORMS, vol. 8(4), pages 376-393, August.
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