Post-Merger Product Repositioning: An Empirical Analysis
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DOI: 10.21799/frbp.wp.2020.36
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- Meilin Ma & Ralph Siebert, 2021. "The Impact of Private Label Introduction on Assortment, Prices, and Profits of Retailers," CESifo Working Paper Series 9380, CESifo.
- Federico Rossi, 2023. "Mergers with endogenous product choice: The case of the ready-to-eat cereal industry," Quantitative Marketing and Economics (QME), Springer, vol. 21(1), pages 1-64, March.
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NEP fields
This paper has been announced in the following NEP Reports:- NEP-COM-2020-11-16 (Industrial Competition)
- NEP-IND-2020-11-16 (Industrial Organization)
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