The Path to Purchase During Shopping
AbstractThe proposed study aims to identify and analyse the path to purchase for shoppers. This study will attempt to understand the impact of the major factors on the purchase behaviour of shoppers by examining purchase paths across different product categories signifying different shopping orientations; across culturally distinct regions; and across different stages of retail evolution.
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Bibliographic InfoPaper provided by eSocialSciences in its series Working Papers with number id:2396.
Date of creation: Feb 2010
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communication; internet; retailers; fashion appeal; shops; buying decision; shopping; purchase; shoppers; product; shopping; regions; retail;
This paper has been announced in the following NEP Reports:
- NEP-ALL-2010-02-20 (All new papers)
- NEP-GEO-2010-02-20 (Economic Geography)
- NEP-MKT-2010-02-20 (Marketing)
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