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Using Google Trends to Evaluate Cultural Events

Author

Listed:
  • Olivier Gergaud
  • Victor Ginsburgh

Abstract

The paper discusses briefly the methods that are used to evaluate ex ante and/or ex post cultural events. We suggest that Google Trends, which is now quite common can also easily be used in this case.

Suggested Citation

  • Olivier Gergaud & Victor Ginsburgh, 2019. "Using Google Trends to Evaluate Cultural Events," Working Papers ECARES 2019-24, ULB -- Universite Libre de Bruxelles.
    • Handle: RePEc:eca:wpaper:2013/294517
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    File URL: https://dipot.ulb.ac.be/dspace/bitstream/2013/294517/3/2019-24-GERGAUD_GINSBURGH-using.pdf
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    References listed on IDEAS

    as
    1. Lasse Steiner & Bruno Frey & Simone Hotz, 2015. "European Capitals of Culture and life satisfaction," Urban Studies, Urban Studies Journal Limited, vol. 52(2), pages 374-394, February.
    2. Patrizia Lattarulo & Marco Mariani & Laura Razzolini, 2017. "Nudging museums attendance: a field experiment with high school teens," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 41(3), pages 259-277, August.
    3. Beatriz Plaza, 2006. "The Return on Investment of the Guggenheim Museum Bilbao," International Journal of Urban and Regional Research, Wiley Blackwell, vol. 30(2), pages 452-467, June.
    4. Olivier Gergaud & Victor Ginsburgh, 2016. "Evaluating the Economic Effects of Cultural Events," Working Papers ECARES ECARES 2016-24, ULB -- Universite Libre de Bruxelles.
    5. Sarah Skinner, 2006. "Estimating the real growth effects of blockbuster art exhibits: A time series approach," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 30(2), pages 109-125, September.
    6. Xiang, Zheng & Gretzel, Ulrike, 2010. "Role of social media in online travel information search," Tourism Management, Elsevier, vol. 31(2), pages 179-188.
    7. Peter A. Diamond & Jerry A. Hausman, 1994. "Contingent Valuation: Is Some Number Better than No Number?," Journal of Economic Perspectives, American Economic Association, vol. 8(4), pages 45-64, Fall.
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    9. Jun, Seung-Pyo & Yoo, Hyoung Sun & Choi, San, 2018. "Ten years of research change using Google Trends: From the perspective of big data utilizations and applications," Technological Forecasting and Social Change, Elsevier, vol. 130(C), pages 69-87.
    10. Victoria M. Ateca-Amestoy & Victor Ginsburgh & Isidoro Mazza & John O'Hagan & Juan Prieto-Rodriguez (ed.), 2017. "Enhancing Participation in the Arts in the EU," Springer Books, Springer, number 978-3-319-09096-2, June.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Festivals; European Capital of Culture; Subsidies; Tourism;
    All these keywords.

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