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Managing Sustainability for Competitive Advantage: Evidence From the Hospitality Industry

Author

Listed:
  • Gutierrez, I.

    (Universidad de las Américas)

  • Alcaraz, J.M.

    (Murdoch University)

  • Susaeta, L.

    (UCM)

  • Suarez, E.

    (ESIC)

  • Pin , José Ramón

    (IESE Business School)

Abstract

The hospitality industry "is in the midst of a sustainability awakening" (Prairie, 2012). Many hospitality managers seem to be willing to adopt sustainability practices in order to obtain a competitive advantage. In this paper we use Barney's VRIO framework (value, rareness, imitability, and organization) to examine the role of resources or capabilities in developing and maintaining competitive advantage through the development of sustainability practices in the hospitality industry. The article reports the findings from interviews conducted with 17 hospitality managers from hotels established in Mexico and recognized as champions in sustainability. These results contribute to a better understanding of the factors that determine competitive advantage in the hospitality industry. Furthermore, the results have strong practical implications regarding the implementation of sustainability strategies.

Suggested Citation

  • Gutierrez, I. & Alcaraz, J.M. & Susaeta, L. & Suarez, E. & Pin , José Ramón, 2015. "Managing Sustainability for Competitive Advantage: Evidence From the Hospitality Industry," IESE Research Papers D/1115, IESE Business School.
    • Handle: RePEc:ebg:iesewp:d-1115
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    File URL: http://www.iese.edu/research/pdfs/WP-1115-E.pdf
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    References listed on IDEAS

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    Cited by:

    1. Vincenzo Formisano & Bernardino Quattrociocchi & Maria Fedele & Mario Calabrese, 2018. "From Viability to Sustainability: The Contribution of the Viable Systems Approach (VSA)," Sustainability, MDPI, vol. 10(3), pages 1-17, March.
    2. Vitor Pereira & Graça Miranda Silva & Álvaro Dias, 2021. "Sustainability Practices in Hospitality: Case Study of a Luxury Hotel in Arrábida Natural Park," Sustainability, MDPI, vol. 13(6), pages 1-21, March.

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