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The Effect of Native Language on Internet Usage

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Author Info
Gandal, Neil
Abstract

In this Paper, I explore the relationship between native language and use of the Internet and examine whether English is likely to retain its first-mover advantage of a large installed base of English language websites. I study this issue empirically using a unique dataset on (home) Internet use at the individual level in Quebec from Media Metrix. The results suggest that English language websites are less of a barrier for French-speaking youths than for French-speaking adults in Quebec. To the extent that the younger generation drives the dynamics of the Internet, the results provide some support for the hypothesis that English will retain its first mover advantage of a large installed base of English language websites. I also examine the effect of bilingualism on Internet use and find that among native French speakers, bilingual individuals use English language websites significantly more than their monolingual counterparts.

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Paper provided by C.E.P.R. Discussion Papers in its series CEPR Discussion Papers with number 3633.

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Date of creation: Nov 2002
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Handle: RePEc:cpr:ceprdp:3633

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Related research
Keywords: internet use language network effects

Find related papers by JEL classification:
D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software

This paper has been announced in the following NEP Reports:

References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
  1. Rauch, James E., 1999. "Networks versus markets in international trade," Journal of International Economics, Elsevier, vol. 48(1), pages 7-35, June. [Downloadable!] (restricted)
    Other versions:
  2. Church, Jeffrey & Gandal, Neil, 1992. "Network Effects, Software Provision, and Standardization," Journal of Industrial Economics, Blackwell Publishing, vol. 40(1), pages 85-103, March. [Downloadable!] (restricted)
  3. Jeffrey Church & Ian King, 1993. "Bilingualism and Network Externalities," Canadian Journal of Economics, Canadian Economics Association, vol. 26(2), pages 337-45, May. [Downloadable!] (restricted)
  4. Barry R. Chiswick, 2000. "The Complementarity of Language and Other Human Capital," University of Chicago - George G. Stigler Center for Study of Economy and State 148, Chicago - Center for Study of Economy and State. [Downloadable!]
  5. Chou, Chien-fu & Shy, Oz, 1990. "Network effects without network externalities," International Journal of Industrial Organization, Elsevier, vol. 8(2), pages 259-270, June. [Downloadable!] (restricted)
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