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A Theory of Monopolistic Competition with Horizontally Heterogeneous Consumers

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  • Sergey Kokovin
  • Alina Ozhegova
  • Shamil Sharapudinov
  • Alexander Tarasov
  • Philip Ushchev
  • Sergey G. Kokovin

Abstract

Our novel approach to modeling monopolistic competition with heterogeneous firms and consumers involves spatial product differentiation. Space can be interpreted either as a geographical space or as a space of characteristics of a differentiated good. In addition to price setting, each firm also chooses its optimal location in this space. We formulate conditions for positive sorting: more productive firms serve larger market segments and face tougher competition; and for the existence and uniqueness of the equilibrium. To quantify the role of the sorting mechanism, we calibrate the model using cross-sectional haircut market data and perform counterfactual analysis. We find that inequality in the distribution of the gains among consumers caused by positive market shocks can be substantial: the gains of consumers from more populated locations are 3-4 times higher.

Suggested Citation

  • Sergey Kokovin & Alina Ozhegova & Shamil Sharapudinov & Alexander Tarasov & Philip Ushchev & Sergey G. Kokovin, 2023. "A Theory of Monopolistic Competition with Horizontally Heterogeneous Consumers," CESifo Working Paper Series 10263, CESifo.
  • Handle: RePEc:ces:ceswps:_10263
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    Cited by:

    1. Maxim Goryunov & Sergey Kokovin & Takatoshi Tabuchi, 2022. "Continuous spatial monopolistic competition: matching goods with consumers," Economic Theory, Springer;Society for the Advancement of Economic Theory (SAET), vol. 74(3), pages 793-832, October.
    2. Sergey G. Kokovin & Shamil Sharapudinov & Alexander Tarasov & Philip Ushchev, 2020. "A Theory of Monopolistic Competition with Horizontally Heterogeneous Consumers," CESifo Working Paper Series 8082, CESifo.
    3. Luca Fontanelli, 2023. "Theories of market selection: a survey," LEM Papers Series 2023/22, Laboratory of Economics and Management (LEM), Sant'Anna School of Advanced Studies, Pisa, Italy.

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    More about this item

    Keywords

    firm heterogeneity; geographical space; product space; positive sorting; product niches;
    All these keywords.

    JEL classification:

    • F10 - International Economics - - Trade - - - General
    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
    • L13 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Oligopoly and Other Imperfect Markets

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