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U.S. Fresh Produce Markets: Marketing Channels, Trade Practices, And Retail Pricing Behavior

Author

Listed:
  • Dimitri, Carolyn
  • Tegene, Abebayehu
  • Kaufman, Phillip R.

Abstract

Retail consolidation, technological change in production and marketing, and growing consumer demand for produce have altered the traditional market relationships between producers, wholesalers, and retailers. Increasingly, produce suppliers are asked to provide additional marketing services and incentives in exchange for volume purchases and other commitments by buyers. This report synthesizes the results from a multiphase project that examined the dynamics of produce marketing, the produce shipper-retailer relationship, and how changes in the produce market affect the relative market influence of producers, retailers, and consumers.

Suggested Citation

  • Dimitri, Carolyn & Tegene, Abebayehu & Kaufman, Phillip R., 2003. "U.S. Fresh Produce Markets: Marketing Channels, Trade Practices, And Retail Pricing Behavior," Agricultural Economic Reports 33907, United States Department of Agriculture, Economic Research Service.
    • Handle: RePEc:ags:uerser:33907
    DOI: 10.22004/ag.econ.33907
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    Citations

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    Cited by:

    1. Hassan Fouayzi & Julie A. Caswell & Neal H. Hooker, 2006. "Motivations of Fresh-Cut Produce Firms to Implement Quality Management Systems," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 28(1), pages 132-146.
    2. Timothy Richards & Paul Patterson, 2005. "Sales Promotion and Cooperative Retail Pricing Strategies," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 26(4), pages 391-413, June.
    3. Plastina, Alejandro S. & Giannakas, Konstantinos, 2007. "Market And Welfare Effects Of Mandatory Country-Of-Origin Labeling In The Us Specialty Crops Sector," 2007 Annual Meeting, July 29-August 1, 2007, Portland, Oregon 9735, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    4. Tandon, Sharad & Landes, Maurice R. & Woolverton, Andrea, 2011. "The Expansion of Modern Grocery Retailing and Trade in Developing Countries," Economic Research Report 262237, United States Department of Agriculture, Economic Research Service.
    5. Hinson, Roger A. & Sinoha, Ramona & Reaves, Dixie Watts, 2006. "Industry Concentration Impacts on Business Strategies Used by Small Produce Wholesalers," 2006 Annual Meeting, February 5-8, 2006, Orlando, Florida 35291, Southern Agricultural Economics Association.
    6. Hinson, Roger A., 2005. "Responses to Industry Concentration by Small- and Medium Sized Fruit and Vegetable Wholesalers," Journal of Food Distribution Research, Food Distribution Research Society, vol. 36(1), pages 1-6, March.
    7. Saoli Chanda & Mahadev Bhat & Kateel G. Shetty & Krishnaswamy Jayachandran, 2021. "Technology, Policy, and Market Adaptation Mechanisms for Sustainable Fresh Produce Industry: The Case of Tomato Production in Florida, USA," Sustainability, MDPI, vol. 13(11), pages 1-23, May.
    8. Omar Ahumada & J. Villalobos, 2011. "A tactical model for planning the production and distribution of fresh produce," Annals of Operations Research, Springer, vol. 190(1), pages 339-358, October.
    9. Merel, Pierre R. & Saitone, Tina L. & Sexton, Richard J., 2009. "Cooperatives and Quality-Differentiated Markets: Strengths, Weaknesses, and Modeling Approaches," Journal of Rural Cooperation, Hebrew University, Center for Agricultural Economic Research, vol. 37(2), pages 1-24.
    10. David B. Eastwood & John R. Brooker & James D. Smith, 2005. "Developing marketing strategies for green grocers: An application of SERVQUAL," Agribusiness, John Wiley & Sons, Ltd., vol. 21(1), pages 81-96.
    11. Payne, Collin & Niculescu, Mihai, 2018. "Can healthy checkout end-caps improve targeted fruit and vegetable purchases? Evidence from grocery and SNAP participant purchases," Food Policy, Elsevier, vol. 79(C), pages 318-323.
    12. Sexton, Richard J. & Xia, Tian & Li, Lan, 2006. "Food Retailers' Pricing and Marketing Strategies, with Implications for Producers," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 35(2), pages 1-18, October.
    13. Hadachek, Jeffrey & Saitone, Tina L. & Sexton, Richard J. & Raszap Skorbiansky, Sharon & Thornsbury, Suzanne & Effland, Anne, 2022. "Organic Feed Grains and Livestock: Factors That Influence Outcomes in Thinly Traded Markets," USDA Miscellaneous 319355, United States Department of Agriculture.
    14. Woods, Timothy A. & Saghaian, Sayed H. & Ona, Lucia Y., 2009. "Will Higher Shipping Costs Drive the U.S. to Source More Localized Produce?," 2009 Annual Meeting, January 31-February 3, 2009, Atlanta, Georgia 46872, Southern Agricultural Economics Association.
    15. Nzaku, Kilungu & Houston, Jack E. & Fonsah, Esendugue Greg, 2010. "A source-differentiated analysis of tropical fresh fruit imports," 2010 Annual Meeting, July 25-27, 2010, Denver, Colorado 61663, Agricultural and Applied Economics Association.
    16. Tina L. Saitone & Richard J. Sexton & Richard J. Volpe, 2015. "A Wicked Problem? Cost Containment in the Women, Infants and Children Program," Applied Economic Perspectives and Policy, Agricultural and Applied Economics Association, vol. 37(3), pages 378-402.
    17. Nzaku, Kilungu & Houston, Jack E., 2009. "Dynamic Estimation of U.S. Demand for Fresh Vegetable Imports," 2009 Annual Meeting, July 26-28, 2009, Milwaukee, Wisconsin 52209, Agricultural and Applied Economics Association.
    18. Volpe, Richard & Saitone, Tina & Sexton, Richard, 2014. "Cost Containment in the WIC Program: Vendor Peer Groups and Reimbursement Rates," Economic Research Report 183224, United States Department of Agriculture, Economic Research Service.
    19. Nogueira, Lia & Chouinard, Hayley H., 2006. "The Effects of Reducing Sanitary and Phytosanitary (SPS) Barriers to Trade on the Washington State Apple Industry," 2006 Annual meeting, July 23-26, Long Beach, CA 21433, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    20. Alejandro Plastina & Konstantinos Giannakas & Daniel Pick, 2011. "Market and Welfare Effects of Mandatory Country‐of‐Origin Labeling in the U.S. Specialty Crops Sector: An Application to Fresh Market Apples," Southern Economic Journal, John Wiley & Sons, vol. 77(4), pages 1044-1069, April.

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