Sales Responses To Recalls For Listeria Monocytogenes: Evidence From Branded Ready-To-Eat Meats
AbstractEmpirical models are used to measure sales losses experienced by frankfurter brands following a recall for a foodborne pathogen. Recalled brands experience a 22 to 27 percent sales decline after a recall. Brand recovery occurs within 4 to 5 months after a recall. Non-recalled brands do not experience sales losses.
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Bibliographic InfoPaper provided by Southern Agricultural Economics Association in its series 2004 Annual Meeting, February 14-18, 2004, Tulsa, Oklahoma with number 34602.
Date of creation: 2004
Date of revision:
Food Consumption/Nutrition/Food Safety;
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