An Analysis of Consumer Preferences for Information Sources on Food Safety by using Fuzzy Pair-wise Comparison
AbstractThe main objective of this study is to measure consumer preferences for information sources on food safety along with the factors influencing the degree of consumer preferences in Turkey. The data were obtained from a survey of 385 consumers selected randomly in Izmir, Turkey. This study involves two-stage methodology. In the first stage, fuzzy pair-wise comparison was applied to calculate a measure of preferences. Five information sources on food safety, television programmes, doctors/experts, newspapers/journal articles, radio programmes and neighbors/friends were given to the consumers. The consumers were asked to make pair-wise comparisons among the information sources. The information source hierarchies of consumers were established and ranked from most to least importance. The results show that the most important information sources of consumers are “doctors/experts” and “television programmes”. The consumer preferences from the first stage were regressed upon the consumer specific variables by using seemingly unrelated regression in the second stage. The preferences for information sources are mainly influenced by education and level of income.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoPaper provided by Southern Agricultural Economics Association in its series 2008 Annual Meeting, February 2-6, 2008, Dallas, Texas with number 6813.
Date of creation: 2008
Date of revision:
Food Consumption/Nutrition/Food Safety; Research Methods/ Statistical Methods;
This paper has been announced in the following NEP Reports:
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- van Kooten, G. Cornelis & Schoney, Richard A. & Hayward, Keith A., 1986. "An Alternative Approach To The Evaluation Of Goal Hierarchies Among Farmers," Western Journal of Agricultural Economics, Western Agricultural Economics Association, vol. 11(01), July.
- Basarir, Aydin & Gillespie, Jeffrey M., 2003. "Goals Of Beef Cattle And Dairy Producers: A Comparison Of The Fuzzy Pair-Wise Method And Simple Ranking Procedure," 2003 Annual Meeting, February 1-5, 2003, Mobile, Alabama 35163, Southern Agricultural Economics Association.
- Akgungor, Sedef & Miran, Bulent & Abay, Canan, 2007. "Consumer Willingness to Pay for Organic Products in Urban Turkey," 105th Seminar, March 8-10, 2007, Bologna, Italy 7872, European Association of Agricultural Economists.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search).
If references are entirely missing, you can add them using this form.