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Willingness to Pay for Tennessee Beef among Tennessee Consumers

Author

Listed:
  • Dobbs, Leah
  • Jensen, Kimberly
  • Leffew, Megan
  • English, Burton
  • Lambert, Dayton
  • Clark, Christopher

Abstract

This study examines willingness to pay among consumers in five metropolitan areas in Tennessee for steaks and ground beef produced in Tennessee. Consumers are willing to pay a positive premium for Tennessee beef. The choice of shopping outlets for Tennessee beef is also examined. Demographics, prior shopping patterns, and product preferences influence shopping outlet choices.

Suggested Citation

  • Dobbs, Leah & Jensen, Kimberly & Leffew, Megan & English, Burton & Lambert, Dayton & Clark, Christopher, 2015. "Willingness to Pay for Tennessee Beef among Tennessee Consumers," 2015 Annual Meeting, January 31-February 3, 2015, Atlanta, Georgia 196672, Southern Agricultural Economics Association.
    • Handle: RePEc:ags:saea15:196672
    DOI: 10.22004/ag.econ.196672
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    Keywords

    Agribusiness; Consumer/Household Economics; Farm Management;
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