Multiproduct Food Retail Sales: A Case Study for Germany
AbstractTemporary price reductions (sales) as a means of promotional measures have become an increasingly important tool in the marketing mix of German food retailers. Various models have been proposed to explain the rationales behind such pricing strategies. Recently these models have been extended to capture the multiproduct nature of retail business. In this paper German retail food scanner data over two years are used to estimate a three step procedure to explain breadth and depth of sales, and their impact on category revenues.
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Bibliographic InfoPaper provided by International European Forum on Innovation and System Dynamics in Food Networks in its series 2007 1st Forum, February 15-17, 2007, Innsbruck, Austria with number 6568.
Date of creation: 2007
Date of revision:
Food Retail Sales; Northern Germany; Agribusiness; Food Consumption/Nutrition/Food Safety;
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