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Messung Des Vermarktungserfolges Bei Marktfruchtbaubetrieben: Wie Groß Sind Die Unterschiede?

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  • Holzer, Patrick
  • Loy, Jens-Peter

Abstract

Starke saisonale Schwankungen der Erzeugerpreise von Weizen und Raps deuten auf ein vermeintlich hohes Potenzial einer Optimierung des Verkaufszeitpunktes hin. In diesem Beitrag betrachten wir die Verkaufserlöse bei Winterweizen von 204 Betrieben aus Norddeutschland über einen Zeitraum von 12 Jahren, um Unterschiede bei der Vermarktung zu analysieren. Der Vergleich mit zwei in der Praxis angewendeten Benchmarks zeigt, dass es systematisch überdurchschnittlich erfolgreiche Betriebe gibt. Allerdings schaffen es auch diese Betriebe nicht, einen höheren Erlös als bei einer simplen kontinuierlichen Verkaufsstrategie zu generieren.

Suggested Citation

  • Holzer, Patrick & Loy, Jens-Peter, 2016. "Messung Des Vermarktungserfolges Bei Marktfruchtbaubetrieben: Wie Groß Sind Die Unterschiede?," 56th Annual Conference, Bonn, Germany, September 28-30, 2016 244893, German Association of Agricultural Economists (GEWISOLA).
    • Handle: RePEc:ags:gewi16:244893
    DOI: 10.22004/ag.econ.244893
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    References listed on IDEAS

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    Marketing; Risk and Uncertainty;

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