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Purchase Intention and Behavior of Young Consumers for Live-streaming Fresh Agricultural Products: Deviation Identification and Influencing Factors

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  • Li, Lianying
  • Liu, Ning
  • Guo, Jinyong
  • Wu, Feng

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  • Li, Lianying & Liu, Ning & Guo, Jinyong & Wu, Feng, 2021. "Purchase Intention and Behavior of Young Consumers for Live-streaming Fresh Agricultural Products: Deviation Identification and Influencing Factors," 2021 ASAE 10th International Conference (Virtual), January 11-13, Beijing, China 329425, Asian Society of Agricultural Economists (ASAE).
    • Handle: RePEc:ags:asae21:329425
    DOI: 10.22004/ag.econ.329425
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    References listed on IDEAS

    as
    1. Park, Hyun Jung & Lin, Li Min, 2020. "Exploring attitude–behavior gap in sustainable consumption: comparison of recycled and upcycled fashion products," Journal of Business Research, Elsevier, vol. 117(C), pages 623-628.
    2. Li Chuan-Zhong & Mattsson Leif, 1995. "Discrete Choice under Preference Uncertainty: An Improved Structural Model for Contingent Valuation," Journal of Environmental Economics and Management, Elsevier, vol. 28(2), pages 256-269, March.
    3. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
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