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How can marketing theory be applied to policy design to deliver on sustainable agriculture in England?

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  • Barns, Sandra A.
  • Willoughby, B.E.
  • Kaine, Geoff
  • Lourey, R.
  • Murdoch, H.
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    Abstract

    Marketing theory was applied to develop a qualitative tool to predict levels of compliance based on involvement with the issue (policy objective) and involvement with the intervention (regulation). Based on an understanding farmer decision-making, the I3 Response Framework can help identify strategies that can strongly influence compliance, providing more efficient targeting of resources for policy. We report on further testing by application to the issue of water quality and the regulations around slurry storage as part of the Nitrate Pollution Prevention Regulations 2008 as applicable to dairy farmers in the Derwent catchment of North Yorkshire, England

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    Bibliographic Info

    Paper provided by Agricultural Economics Society in its series 83rd Annual Conference, March 30-April 1, 2009, Dublin, Ireland with number 50934.

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    Date of creation: 01 Apr 2009
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    Handle: RePEc:ags:aesc09:50934

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    Related research

    Keywords: Policy; I3 Response Framework; involvement; water quality; slurry storage; Nitrogen Vulnerable Zone; regulation; Nitrate Pollution Prevention Regulations 2008; NPPR2008; Agricultural and Food Policy;

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    1. Carlo Fezzi & Dan Rigby & Ian J. Bateman & David Hadley & Paulette Posen, 2008. "Estimating the range of economic impacts on farms of nutrient leaching reduction policies," Agricultural Economics, International Association of Agricultural Economists, vol. 39(2), pages 197-205, 09.
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