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Can local be the new organic? Food choice motives and willingness to pay

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  • Roosen, Jutta
  • Kottl, Barbara
  • Hasselbach, Johanna

Abstract

Due to growth and changing distribution channels for organic food in Germany, there is some concern that organic food will lose against local food in the competition for conscious consumers. In this paper we will present the results of a survey in Bavaria searching for consumer motives and label recognition. A choice experiment using different prices, brands and labels is conducted for bread, beer and milk. Results show the importance of local production to the surveyed consumers, similarly for conventional as for organic products.

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File URL: http://purl.umn.edu/123512
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Bibliographic Info

Paper provided by Agricultural and Applied Economics Association in its series 2012 AAEA/EAAE Food Environment Symposium, May 30-31, Boston, MA with number 123512.

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Date of creation: 2012
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Handle: RePEc:ags:aaeafe:123512

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Keywords: Food Consumption/Nutrition/Food Safety;

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  1. Wirth, Ferdinand F. & Stanton, John L. & Wiley, James B., 2011. "The Relative Importance of Search versus Credence Product Attributes: Organic and Locally Grown," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 40(1), April.
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