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Financial and Competitive Implications of the European Green Deal – Perceptions of Retail Managers

Author

Listed:
  • Claudia Gabriela Baicu

    (Institute for World Economy, Romanian Academy, Bucharest, Romania)

  • Olimpia State,

    (Bucharest University of Economic Studies, Bucharest, Romania)

  • Daniel Adrian Gardan

    (Spiru Haret University, Bucharest, Romania)

  • Iuliana Petronela Gardan

    (Spiru Haret University, Bucharest, Romania)

  • Iulia Ruxandra Ticau

    (Bucharest University of Economic Studies, Bucharest, Romania)

Abstract

Tackling climate change is one of the highest challenges which the world economy is currently facing. The European Green Deal, adopted in 2019, sets the European roadmap towards a net-zero greenhouse gas emissions economy. The food system is heavily responsible for greenhouse gas emissions and environmental degradation. Against this backdrop, the aim of the paper is to assess the way retail managers perceive the financial and competitive implications of the Green Deal in the activity of their companies. To achieve this goal, we have conducted qualitative research in the form of in-depth interviews in a sample of managers responsible for sustainability, quality or corporate social responsibility of important food retail companies in the Romanian market. The results of the research revealed different opinions and perceptions, but which converge to emphasize the importance of applying the principles underlying the Green Pact to gain competitive advantage and optimize costs, particularly, by developing solutions to reduce carbon emissions, use clean energy, reduce food waste and educate consumers towards sustainable consumption.

Suggested Citation

  • Claudia Gabriela Baicu & Olimpia State, & Daniel Adrian Gardan & Iuliana Petronela Gardan & Iulia Ruxandra Ticau, 2022. "Financial and Competitive Implications of the European Green Deal – Perceptions of Retail Managers," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 24(61), pages 683-683, August.
    • Handle: RePEc:aes:amfeco:v:24:y:2022:i:61:p:683
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    References listed on IDEAS

    as
    1. Dennis M. Patten & Na Zhao, 2014. "Standalone CSR reporting by U.S. retail companies," Accounting Forum, Taylor & Francis Journals, vol. 38(2), pages 132-144, June.
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    5. Guyader, Hugo & Ottosson, Mikael & Witell, Lars, 2017. "You can't buy what you can't see: Retailer practices to increase the green premium," Journal of Retailing and Consumer Services, Elsevier, vol. 34(C), pages 319-325.
    6. Lavinia Denisia Cuc & Corina Pelau & Silviu-Gabriel Szentesi & Grigorie Sanda, 2022. "The Impact of Green Marketing on the Consumers’ Intention to Buy Green Products in the Context of the Green Deal," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 24(60), pages 330-330, April.
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    More about this item

    Keywords

    European Green Deal; greenhouse gas emissions; retail; food system; financial performance; competition.;
    All these keywords.

    JEL classification:

    • L10 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - General
    • L25 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Performance
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • O13 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Agriculture; Natural Resources; Environment; Other Primary Products
    • P18 - Political Economy and Comparative Economic Systems - - Capitalist Economies - - - Energy; Environment
    • Q01 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General - - - Sustainable Development

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