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Fresh Hammock-Packed Bartlett Pears: Implications For Marketing Based On Consumers’ Willingness To Pay For Sensory Attributes And Return On Invesment Potential

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  • Watson, Jonathan Adam
  • Wysocki, Allen F.
  • Gunderson, Michael A.
  • Brecht, Jeffrey K.
  • Sims, Charles A.

Abstract

No abstract is available for this item.

Suggested Citation

  • Watson, Jonathan Adam & Wysocki, Allen F. & Gunderson, Michael A. & Brecht, Jeffrey K. & Sims, Charles A., 2012. "Fresh Hammock-Packed Bartlett Pears: Implications For Marketing Based On Consumers’ Willingness To Pay For Sensory Attributes And Return On Invesment Potential," 2012 Annual Meeting, August 12-14, 2012, Seattle, Washington 125068, Agricultural and Applied Economics Association.
    • Handle: RePEc:ags:aaea12:125068
    DOI: 10.22004/ag.econ.125068
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    References listed on IDEAS

    as
    1. Zhang, Huifang & Gallardo, Rosa Karina & McCluskey, Jill J. & Kupferman, Eugene M., 2010. "Consumers' Willingness to Pay for Treatment-Induced Quality Attributes in Anjou Pears," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 35(1), pages 1-13.
    2. Combris, Pierre & Pinto, Alexandra Seabra & Fragata, Antonio & Giraud-Heraud, Eric, 2007. "Does taste beat food safety? Evidence from the "Pera Rocha" case in Portugal," 105th Seminar, March 8-10, 2007, Bologna, Italy 7879, European Association of Agricultural Economists.
    Full references (including those not matched with items on IDEAS)

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    Keywords

    Consumer/Household Economics; Demand and Price Analysis; Marketing;
    All these keywords.

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