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Canadian Consumer Acceptance of Gene-Edited Versus Genetically Modified Potatoes: A Choice Experiment Approach

Author

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  • Muringai, Violet
  • Fan, Xiaoli
  • Goddard, Ellen

Abstract

In 2016, the second-generation genetically modified (GM) potatoes were approved for production and sale in Canada. In this study, we analyze how consumer acceptance of GM potatoes are affected by various factors including the trait introduced (i.e., the product benefits) by using genetic technologies, the type of breeding technology used, and the developer of the potato with any technology. We conduct an online survey and use a stated choice experiment to collect data on consumer acceptance of GM and gene-edited potatoes in Canada. Random utility models are used to analyze the economic value consumers place on the attributes of the GM and gene-edited potatoes. Our results show that consumers are willing to pay more for a health attribute (reduced acrylamide produced when potatoes are fried) as compared to environmental benefits. Respondents in general need to face discounted prices to buy potatoes created by either gene editing or GM (both transgenic and cisgenic/intragenic) technologies. However, consumers are more accepting of the gene editing technology than GM technologies. Our results also show that government is the most preferred developer of the potatoes. Results from this study can help policymakers design better information policies to improve consumer acceptance of gene-edited and GM potatoes.

Suggested Citation

  • Muringai, Violet & Fan, Xiaoli & Goddard, Ellen, 2019. "Canadian Consumer Acceptance of Gene-Edited Versus Genetically Modified Potatoes: A Choice Experiment Approach," Working Papers 294164, Agriculture and Agri-Food Canada.
    • Handle: RePEc:ags:aaacwp:294164
    DOI: 10.22004/ag.econ.294164
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    Cited by:

    1. Stephan S. Marette & Anne-Célia Disdier & John C Beghin, 2020. "A Comparison of EU and US consumers' willingness to pay for gene-edited food: Evidence from apples," PSE Working Papers halshs-02872222, HAL.
    2. Stéphan Marette & John Beghin & Anne‐Célia Disdier & Eliza Mojduszka, 2023. "Can foods produced with new plant engineering techniques succeed in the marketplace? A case study of apples," Applied Economic Perspectives and Policy, John Wiley & Sons, vol. 45(1), pages 414-435, March.
    3. Hu, Yang & House, Lisa A. & Gao, Zhifeng, 2022. "How do consumers respond to labels for crispr (gene-editing)?," Food Policy, Elsevier, vol. 112(C).
    4. John C. Beghin & Christopher R. Gustafson, 2021. "Consumer Valuation of and Attitudes towards Novel Foods Produced with New Plant Engineering Techniques: A Review," Sustainability, MDPI, vol. 13(20), pages 1-17, October.
    5. Deng, Shuyue & Adalja, Aaron A. & Liaukonyte, Jura, 2023. "Consumer Acceptance of CRISPR: Evidence from Incentive-Aligned Online Experiments," 2023 Annual Meeting, July 23-25, Washington D.C. 335499, Agricultural and Applied Economics Association.
    6. Kelvin Balcombe & Dylan Bradley & Iain Fraser, 2021. "Do Consumers Really Care? An Economic Analysis of Consumer Attitudes Towards Food Produced Using Prohibited Production Methods," Journal of Agricultural Economics, Wiley Blackwell, vol. 72(2), pages 452-469, June.
    7. Valerie Kilders & Vincenzina Caputo, 2021. "Is Animal Welfare Promoting Hornless Cattle? Assessing Consumer’s Valuation for Milk from Gene‐edited Cows under Different Information Regimes," Journal of Agricultural Economics, Wiley Blackwell, vol. 72(3), pages 735-759, September.
    8. Gesa Busch & Erin Ryan & Marina A. G. Keyserlingk & Daniel M. Weary, 2022. "Citizen views on genome editing: effects of species and purpose," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 39(1), pages 151-164, March.
    9. Paudel, Bindu & Kolady, Deepthi Elizabeth & Just, David R. & Van Der Sluis, Evert, 2021. "Determinants of consumer acceptance of genetically modified and gene-edited foods: Market and policy implications," 2021 Annual Meeting, August 1-3, Austin, Texas 313905, Agricultural and Applied Economics Association.
    10. Rim Lassoued & Janet Music & Sylvain Charlebois & Stuart J. Smyth, 2023. "Canadian Consumers’ Perceptions of Sustainability of Food Innovations," Sustainability, MDPI, vol. 15(8), pages 1-22, April.
    11. Linda Ferrari, 2022. "Farmers' attitude toward CRISPR/Cas9: The case of blast resistant rice," Agribusiness, John Wiley & Sons, Ltd., vol. 38(1), pages 175-194, January.
    12. J. Ross Pruitt & Kaitlyn M. Melton & Marco A. Palma, 2021. "Does Physical Activity Influence Consumer Acceptance of Gene Edited Food?," Sustainability, MDPI, vol. 13(14), pages 1-12, July.
    13. Kelvin Balcombe & Dylan Bradley & Iain Fraser, 2020. "The Economic Analysis of Consumer Attitudes Towards Food Produced Using Prohibited Production Methods: Do Consumers Really Care?," Studies in Economics 2004, School of Economics, University of Kent.
    14. Bindu Paudel & Deepthi E. Kolady & David Just & Evert Van der Sluis, 2023. "Determinants of consumer acceptance of gene‐edited foods and its implications for innovators and policymakers," Agribusiness, John Wiley & Sons, Ltd., vol. 39(3), pages 623-645, July.
    15. Götz, Linde & Svanidze, Miranda & Tissier, Alain & Brand Duran, Alejandro, 2022. "Consumers’ willingness to Buy CRISPR gene-edited tomatoes: Evidence from a choice experiment case study in Germany," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 14(2).
    16. Yulian Ding & Jianyu Yu & Yangyang Sun & Rodolfo M. Nayga & Yunyun Liu, 2023. "Gene‐edited or genetically modified food? The impacts of risk and ambiguity on Chinese consumers' willingness to pay," Agricultural Economics, International Association of Agricultural Economists, vol. 54(3), pages 414-428, May.

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    Keywords

    Agricultural and Food Policy; Crop Production/Industries; Food Consumption/Nutrition/Food Safety;
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