IDEAS home Printed from https://ideas.repec.org/h/pkk/sfyr09/17-28.html
   My bibliography  Save this book chapter

CSR communication of a large bank

In: Proceedings of FIKUSZ '09

Author

Listed:
  • Katalin ÁSVÁNYI

    (Corvinus University of Budapest, Faculty of Business Administration)

Abstract

Nowadays in the business and corporate world we can increasingly often hear the expression Corporate Social Responsibility. In the democratic countries of the world the CSR communication develops fast and it is one of the essential elements of economic philosophy. In Hungary the CSR communication is in a hard situation because in the Hungarian media, the distinction between surreptitious advertising and CSR is not yet defined by law and regulated.In previous conference studies I dealt with the CSR communication of Hungarian large banks among which the OTP Bank has the best experience.The aim of my study is to examine the communication of CSR activities through the example of a Hungarian large bank, namely OTP Bank and to explore its potential.In my study firstly I describe the definition of CSR and its communication this is how the corporate social responsibility can be interpreted. Then I demonstrate the CSR communication tools. In the main part of my writing I examine the possibilities of CSR presence and analyze the application of CSR communication tools in the case of a Hungarian large bank. I close my study formulation of hypotheses for national bank sector and further research proposals. My main research questions are: 1. How CSR initiatives are being communicated? 2. How to get publicity for the CSR actions? 3. How to improve the CSR communication?

Suggested Citation

  • Katalin ÁSVÁNYI, 2009. "CSR communication of a large bank," Proceedings of FIKUSZ '09, in: László Áron Kóczy (ed.),Proceedings of FIKUSZ '09, pages 17-28, Óbuda University, Keleti Faculty of Business and Management.
    • Handle: RePEc:pkk:sfyr09:17-28
    as

    Download full text from publisher

    File URL: http://uni-obuda.hu/users/vecseya/RePEc/pkk/sfyr09/Asvanyi_Katalin.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. György Ligeti & Ágnes Oravecz, 2009. "CSR Communication of Corporate Enterprises in Hungary," Journal of Business Ethics, Springer, vol. 84(2), pages 137-149, January.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Tourky, Marwa & Kitchen, Philip & Shaalan, Ahmed, 2020. "The role of corporate identity in CSR implementation: An integrative framework," Journal of Business Research, Elsevier, vol. 117(C), pages 694-706.
    2. Abdul Waheed & Jianhua Yang, 2019. "Effect of corporate social responsibility disclosure on firms' sales performance: A perspective of stakeholder engagement and theory," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(3), pages 559-566, May.
    3. Abdul Waheed & Qingyu Zhang & Yasir Rashid & Sher Zaman Khan, 2020. "The impact of corporate social responsibility on buying tendencies from the perspective of stakeholder theory and practices," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(3), pages 1307-1315, May.
    4. Madeeha Zafar & Imran Ali, 2016. "The Influence of Corporate Social Responsibility on Employee Commitment: The Mediating Role of Employee Company Identification," Asian Social Science, Canadian Center of Science and Education, vol. 12(12), pages 262-262, December.
    5. Anca Diana SERBAN, 2015. "How Personal Values Influence Romanian CSR Managers` Involvement in CSR Campaigns," Management Dynamics in the Knowledge Economy, College of Management, National University of Political Studies and Public Administration, vol. 3(4), pages 729-748, December.
    6. Nataša Verk & Urša Golob & Klement Podnar, 2021. "A Dynamic Review of the Emergence of Corporate Social Responsibility Communication," Journal of Business Ethics, Springer, vol. 168(3), pages 491-515, January.
    7. Nayan Mitra & Asif Akhtar & Ananda Das Gupta, 2018. "Communicating Corporate Social Responsibility in the post mandate period: Evidence from India," International Journal of Corporate Social Responsibility, Springer, vol. 3(1), pages 1-16, December.
    8. Abdul Waheed & Qingyu Zhang, 2022. "Effect of CSR and Ethical Practices on Sustainable Competitive Performance: A Case of Emerging Markets from Stakeholder Theory Perspective," Journal of Business Ethics, Springer, vol. 175(4), pages 837-855, February.

    More about this item

    Keywords

    corporate social responsibility; CSR communication; bank;
    All these keywords.

    JEL classification:

    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pkk:sfyr09:17-28. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Alexandra Vécsey (email available below). General contact details of provider: https://edirc.repec.org/data/gkbmfhu.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.