IDEAS home Printed from https://ideas.repec.org/a/spr/ijocsr/v3y2018i1d10.1186_s40991-018-0033-4.html
   My bibliography  Save this article

Communicating Corporate Social Responsibility in the post mandate period: Evidence from India

Author

Listed:
  • Nayan Mitra

    (Independent Developmental Consultant)

  • Asif Akhtar

    (Aligarh Muslim University)

  • Ananda Das Gupta

    (Indian Institute of Plantation Management)

Abstract

The concept of Corporate Social Responsibility (CSR) underwent a overhaul in India for certain large, stable companies post the passing of the Companies Act, 2013. It transited from being a voluntary, sporadic exercise to mandated, objective, structured, transparent and accountable compliance - not only to the Government, but also to the other stakeholders and most importantly, to the Companies themselves. As a result, Corporate Communication on CSR became extremely relevant. Moreover, study of mandated CSR (here, under the Section 135 and Schedule VII of the Companies Act, 2013) also became a new area for knowledge creation. Although, much research has been done in the past to assess the relationship of CSR Communication with CSR and study the relationship of CSR with regards to Firm Performance, yet, this investigation remains the first empirical study done in the post-mandate period between the years 2015–2017, barely two years since the Act came into existence.

Suggested Citation

  • Nayan Mitra & Asif Akhtar & Ananda Das Gupta, 2018. "Communicating Corporate Social Responsibility in the post mandate period: Evidence from India," International Journal of Corporate Social Responsibility, Springer, vol. 3(1), pages 1-16, December.
    • Handle: RePEc:spr:ijocsr:v:3:y:2018:i:1:d:10.1186_s40991-018-0033-4
    DOI: 10.1186/s40991-018-0033-4
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1186/s40991-018-0033-4
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1186/s40991-018-0033-4?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Geoffrey Heal, 2005. "Corporate Social Responsibility: An Economic and Financial Framework," The Geneva Papers on Risk and Insurance - Issues and Practice, Palgrave Macmillan;The Geneva Association, vol. 30(3), pages 387-409, July.
    2. Bhaskar Chatterjee & Nayan Mitra, 2017. "CSR should contribute to the national agenda in emerging economies - the ‘Chatterjee Model’," International Journal of Corporate Social Responsibility, Springer, vol. 2(1), pages 1-11, December.
    3. Supriti Mishra & Damodar Suar, 2010. "Does Corporate Social Responsibility Influence Firm Performance of Indian Companies?," Journal of Business Ethics, Springer, vol. 95(4), pages 571-601, September.
    4. Lee, Hanjoon & Park, TaeKyu & Moon, Hyoung Koo & Yang, YongHee & Kim, Chankon, 2009. "Corporate philanthropy, attitude towards corporations, and purchase intentions: A South Korea study," Journal of Business Research, Elsevier, vol. 62(10), pages 939-946, October.
    5. P.K Haldar, 2015. "The Changing Facets of Corporate Governance and Corporate Social Responsibilities in India and their Interrelationship," Information Management and Business Review, AMH International, vol. 7(3), pages 6-16.
    6. Andrea Pérez & Ignacio Rodríguez del Bosque, 2013. "Measuring CSR Image: Three Studies to Develop and to Validate a Reliable Measurement Tool," Journal of Business Ethics, Springer, vol. 118(2), pages 265-286, December.
    7. Belaid Rettab & Anis Brik & Kamel Mellahi, 2009. "A Study of Management Perceptions of the Impact of Corporate Social Responsibility on Organisational Performance in Emerging Economies: The Case of Dubai," Journal of Business Ethics, Springer, vol. 89(3), pages 371-390, October.
    8. Andrea Stanaland & May Lwin & Patrick Murphy, 2011. "Consumer Perceptions of the Antecedents and Consequences of Corporate Social Responsibility," Journal of Business Ethics, Springer, vol. 102(1), pages 47-55, August.
    9. Abdel-Maksoud, Ahmed & Dugdale, David & Luther, Robert, 2005. "Non-financial performance measurement in manufacturing companies," The British Accounting Review, Elsevier, vol. 37(3), pages 261-297.
    10. Beatty, Randolph P. & Ritter, Jay R., 1986. "Investment banking, reputation, and the underpricing of initial public offerings," Journal of Financial Economics, Elsevier, vol. 15(1-2), pages 213-232.
    11. David Knights & Majella O’Leary, 2006. "Leadership, Ethics and Responsibility to the Other," Journal of Business Ethics, Springer, vol. 67(2), pages 125-137, August.
    12. Monika Kansal & Sukhdev Singh, 2012. "Measurement of corporate social performance: an Indian perspective," Social Responsibility Journal, Emerald Group Publishing Limited, vol. 8(4), pages 527-546, September.
    13. Shih-Lun Alex Wang, 2013. "Media Integration of Financial Communications," Palgrave Macmillan Books, in: Financial Communications, chapter 0, pages 79-96, Palgrave Macmillan.
    14. Lau, Chong M. & Martin-Sardesai, Ann V., 2012. "The role of organisational concern for workplace fairness in the choice of a performance measurement system," The British Accounting Review, Elsevier, vol. 44(3), pages 157-172.
    15. György Ligeti & Ágnes Oravecz, 2009. "CSR Communication of Corporate Enterprises in Hungary," Journal of Business Ethics, Springer, vol. 84(2), pages 137-149, January.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Harald Strotmann & Jürgen Volkert & Melinda Schmidt, 2019. "Multinational companies: can they foster well-being in the eyes of the poor? Results from an empirical case study," International Journal of Corporate Social Responsibility, Springer, vol. 4(1), pages 1-14, December.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Nayan Mitra, 2021. "Impact of strategic management, corporate social responsibility on firm performance in the post mandate period: evidence from India," International Journal of Corporate Social Responsibility, Springer, vol. 6(1), pages 1-15, December.
    2. Ovidiu-Ioan Moisescu, 2015. "Adopting and Implementing CSR Policies in Travel Agency Business: The Case of Romania," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 27(2), pages 203-220.
    3. Saeidi, Sayedeh Parastoo & Sofian, Saudah & Saeidi, Parvaneh & Saeidi, Sayyedeh Parisa & Saaeidi, Seyyed Alireza, 2015. "How does corporate social responsibility contribute to firm financial performance? The mediating role of competitive advantage, reputation, and customer satisfaction," Journal of Business Research, Elsevier, vol. 68(2), pages 341-350.
    4. Paul Cousins & Marie Dutordoir & Benn Lawson & João Quariguasi Frota Neto, 2020. "Shareholder Wealth Effects of Modern Slavery Regulation," Management Science, INFORMS, vol. 66(11), pages 5265-5289, November.
    5. María del Mar Miras‐Rodríguez & Amalia Carrasco‐Gallego & Bernabé Escobar‐Pérez, 2015. "Are Socially Responsible Behaviors Paid Off Equally? A Cross‐cultural Analysis," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 22(4), pages 237-256, July.
    6. Saskia Crucke & Adelien Decramer, 2016. "The Development of a Measurement Instrument for the Organizational Performance of Social Enterprises," Sustainability, MDPI, vol. 8(2), pages 1-30, February.
    7. Muhammad Bilal Zafar & Ahmad Azam Sulaiman, 2019. "Corporate social responsibility and Islamic banks: a systematic literature review," Management Review Quarterly, Springer, vol. 69(2), pages 159-206, June.
    8. Lau, Chong M. & Roopnarain, Ketvi, 2014. "The effects of nonfinancial and financial measures on employee motivation to participate in target setting," The British Accounting Review, Elsevier, vol. 46(3), pages 228-247.
    9. Su, Lujun & Pan, Yue & Chen, Xiaohong, 2017. "Corporate social responsibility: Findings from the Chinese hospitality industry," Journal of Retailing and Consumer Services, Elsevier, vol. 34(C), pages 240-247.
    10. Vikrant Shirodkar & Eshani Beddewela & Ulf Henning Richter, 2018. "Firm-Level Determinants of Political CSR in Emerging Economies: Evidence from India," Journal of Business Ethics, Springer, vol. 148(3), pages 673-688, March.
    11. Annika Veh & Markus Göbel & Rick Vogel, 2019. "Corporate reputation in management research: a review of the literature and assessment of the concept," Business Research, Springer;German Academic Association for Business Research, vol. 12(2), pages 315-353, December.
    12. Ovidiu-Ioan Moisescu, 2015. "The Impact of Customers' Perception of CSR on Corporate Brand Loyalty: The Case of the Romanian Mobile Telecom Industry," Central European Business Review, Prague University of Economics and Business, vol. 2015(2), pages 21-30.
    13. Mukherjee, Abhishek & Bird, Ron & Duppati, Geeta, 2018. "Mandatory Corporate Social Responsibility: The Indian experience," Journal of Contemporary Accounting and Economics, Elsevier, vol. 14(3), pages 254-265.
    14. Clara Pérez‐Cornejo & Esther de Quevedo‐Puente & Juan Bautista Delgado‐García, 2020. "Reporting as a booster of the corporate social performance effect on corporate reputation," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(3), pages 1252-1263, May.
    15. Animesh Debnath & Jagannath Roy & Samarjit Kar & Edmundas Kazimieras Zavadskas & Jurgita Antucheviciene, 2017. "A Hybrid MCDM Approach for Strategic Project Portfolio Selection of Agro By-Products," Sustainability, MDPI, vol. 9(8), pages 1-33, July.
    16. Muzhar Javed & Muhammad Amir Rashid & Ghulam Hussain & Hafiz Yasir Ali, 2020. "The effects of corporate social responsibility on corporate reputation and firm financial performance: Moderating role of responsible leadership," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(3), pages 1395-1409, May.
    17. Emmanuel Jeffrey Dzage & György Norbert Szabados, 2024. "The Relationship of Corporate Social Responsibility with Business Performance—A Bibliometric Literature Review," Sustainability, MDPI, vol. 16(7), pages 1-25, March.
    18. Progress Choongo, 2017. "A Longitudinal Study of the Impact of Corporate Social Responsibility on Firm Performance in SMEs in Zambia," Sustainability, MDPI, vol. 9(8), pages 1-19, July.
    19. Waris Ali & Yu Danni & Badar Latif & Rehana Kouser & Saleh Baqader, 2021. "Corporate Social Responsibility and Customer Loyalty in Food Chains—Mediating Role of Customer Satisfaction and Corporate Reputation," Sustainability, MDPI, vol. 13(16), pages 1-15, August.
    20. Paúl Sarango-Lalangui & José Álvarez-García & María De la Cruz Del Río-Rama, 2018. "Sustainable Practices in Small and Medium-Sized Enterprises in Ecuador," Sustainability, MDPI, vol. 10(6), pages 1-15, June.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:ijocsr:v:3:y:2018:i:1:d:10.1186_s40991-018-0033-4. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.