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Effect of corporate social responsibility disclosure on firms' sales performance: A perspective of stakeholder engagement and theory

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  • Abdul Waheed
  • Jianhua Yang

Abstract

Corporate social responsibility (CSR) is receiving a supreme interest, and several experts have revealed the outcomes of CSR disclosure (CSRD) toward organizational performance across the globe. Nevertheless, less attention has been paid to empirical contribution with respect to marketing and sales management, especially from developing nations. This study investigates the impact of CSRD practices, that is, internal (ICSRD) and external (ECSRD) to organizational sales performance (OSP). Data were collected from 450 managers within Small and Medium Size Enterprises (SMEs) of Pakistan and analyzed using structural equation modeling. The findings revealed the positive relationships between OSP and disclosure of CSR activities both ICSRD and ECSRD, that is, responsibility to the environment (ER), community (CR), customers (CCR), suppliers (SR), employees (EER), and responsibility to government rules & regulations (GR). The comprehensive analysis unveiled the higher significant effect of ECSRD than ICSRD. The study provides multidimensional insights for strategic management to support CSR notion and to engage stakeholders pursuing such practices to augment OSP dynamically. This study furnishes research possibilities for practitioners and academicians.

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  • Abdul Waheed & Jianhua Yang, 2019. "Effect of corporate social responsibility disclosure on firms' sales performance: A perspective of stakeholder engagement and theory," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(3), pages 559-566, May.
    • Handle: RePEc:wly:corsem:v:26:y:2019:i:3:p:559-566
    DOI: 10.1002/csr.1701
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    2. Hongdan Zhao & Jing Xu & Yuanhua Chen & Wenyuan Sun, 2020. "The Employee Attributions of Corporate Hypocrisy in Corporate Social Responsibility: An Explore Research Based on Grounded Theory," SAGE Open, , vol. 10(2), pages 21582440209, May.
    3. Raiswa Saha & Shashi & Roberto Cerchione & Rajwinder Singh & Richa Dahiya, 2020. "Effect of ethical leadership and corporate social responsibility on firm performance: A systematic review," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(2), pages 409-429, March.
    4. Abdul Waheed & Qingyu Zhang & Yasir Rashid & Muhammad Sohail Tahir & Muhammad Wasif Zafar, 2020. "Impact of green manufacturing on consumer ecological behavior: Stakeholder engagement through green production and innovation," Sustainable Development, John Wiley & Sons, Ltd., vol. 28(5), pages 1395-1403, September.
    5. Woon Leong Lin & Siong Hook Law & W. N. W. Azman‐Saini, 2020. "Market differentiation threshold and the relationship between corporate social responsibility and corporate financial performance," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(3), pages 1279-1293, May.
    6. Ibrahem Alshbili & Ahmed A. Elamer & Maha W. Moustafa, 2021. "Social and environmental reporting, sustainable development and institutional voids: Evidence from a developing country," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(2), pages 881-895, March.
    7. Huawei Tian, 2023. "Does consumer social responsibility augment corporate social responsibility: A reciprocal analysis of external stakeholder from stakeholder theory perspective," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(2), pages 968-978, March.
    8. Kyumin Cho & Seung Hun Han & Hyeong Joon Kim & Sangsoo Kim, 2021. "The valuation effects of corporate social responsibility on mergers and acquisitions: Evidence from U.S. target firms," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(1), pages 378-388, January.
    9. Abdul Waheed & Qingyu Zhang & Yasir Rashid & Sher Zaman Khan, 2020. "The impact of corporate social responsibility on buying tendencies from the perspective of stakeholder theory and practices," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(3), pages 1307-1315, May.
    10. Changchun Zhu & Jianguo Du & Fakhar Shahzad & Muhammad Umair Wattoo, 2022. "Environment Sustainability Is a Corporate Social Responsibility: Measuring the Nexus between Sustainable Supply Chain Management, Big Data Analytics Capabilities, and Organizational Performance," Sustainability, MDPI, vol. 14(6), pages 1-20, March.
    11. Gutama Kusse Getele & Tieke Li & Tsitaire Jean Arrive, 2020. "Corporate culture in small and medium enterprises: Application of corporate social responsibility theory," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(2), pages 897-908, March.

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