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The Influence of Corporate Social Responsibility on Employee Commitment: The Mediating Role of Employee Company Identification

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  • Madeeha Zafar
  • Imran Ali

Abstract

Corporate social responsibility (CSR) has become a buzzword in the recent business literature. Many studied have been done to indentify the potential benefits offered by CSR in terms of favorable behaviors of stakeholders including customers, employees and investors as well as improving overall organizational performance. However, the benefits of CSR in shaping favorable employee behavior is less emphasized. The current study uses social identification theory to explain the positive outcomes of CSR towards employee behavior. The findings of the study confirms that participation in corporate social responsible activities have positive higher impact on commitment of employees. Every organization wants committed employees because such employees ensure employer’s success. The study provides useful information regarding the impact of corporate social responsible activities on employee’s behaviors and attitudes.

Suggested Citation

  • Madeeha Zafar & Imran Ali, 2016. "The Influence of Corporate Social Responsibility on Employee Commitment: The Mediating Role of Employee Company Identification," Asian Social Science, Canadian Center of Science and Education, vol. 12(12), pages 262-262, December.
    • Handle: RePEc:ibn:assjnl:v:12:y:2016:i:12:p:262
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    References listed on IDEAS

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    Cited by:

    1. Fasilat Aramide Sanusi & Satirenjit Kaur Johl, 2020. "A proposed framework for assessing the influence of internal corporate social responsibility belief on employee intention to job continuity," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(6), pages 2437-2449, November.
    2. María Garrido‐Ruso & Beatriz Aibar‐Guzmán, 2022. "The moderating effect of contextual factors and employees' demographic features on the relationship between CSR and work‐related attitudes: A meta‐analysis," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(5), pages 1839-1854, September.
    3. Dimple Dhiman & Himani Sharma, 2021. "Does Organizational Trust Mediate the CSR–OCB Relationship? A PLS-SEM Analysis," Vikalpa: The Journal for Decision Makers, , vol. 46(4), pages 223-235, December.

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    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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