MER Model of Integral Management: Culture as Enterprise’s Key Success Factor
AbstractEnterprise culture is judged by many acknowledged scientists and researchers now as a major determinant of any enterprise’s success. The present article shows the research cognitions on the impact of enterprise culture to the success of the enterprises observed.
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This chapter was published in: György Kadocsa (ed.) , , pages 143-156, 2011.
This item is provided by Óbuda University, Keleti Faculty of Business and Management in its series Proceedings- 9th International Conference on Mangement, Enterprise and Benchmarking (MEB 2011) with number 143-156.
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- Lings, Ian N., 2004. "Internal market orientation: Construct and consequences," Journal of Business Research, Elsevier, vol. 57(4), pages 405-413, April.
- Geert Hofstede, 1983. "The Cultural Relativity of Organizational Practices and Theories," Journal of International Business Studies, Palgrave Macmillan, vol. 14(2), pages 75-89, June.
- Gounaris, Spiros P., 2006. "Internal-market orientation and its measurement," Journal of Business Research, Elsevier, vol. 59(4), pages 432-448, April.
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