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Consumer Behavior during On-line Shopping

In: The 14th Economic International Conference: Strategies and Development Policies of Territories: International, Country, Region, City, Location Challenges | May 10-11, 2018 | Stefan cel Mare University of Suceava, Romania

Author

Listed:
  • Carmen NÄ‚STASE

    (Faculty of Economics and Public Administration University Stefan cel Mare of Suceava)

  • Monica Suzana BÃŽJA

    (Faculty of Economic Sciences, “Aurel Vlaicu†University Arad, Romania)

  • Sanda GRIGORIE

    (Faculty of Economic Sciences, “Aurel Vlaicu†University Arad)

Abstract

The main objective of this study is to offer a theoretical and conceptual basis to illustrate the differences that exist in the consumer’s behavior, during the online and offline purchasing processes. Afterwards, we want to identify a few basic factors which influence the consumers’ decision on whether or not to buy from the respective online channel. Finally, we will show the managerial implications of the way in which, the online sellers can use this knowledge to improve their online stores, to make them more attractive and get more online customers.

Suggested Citation

  • Carmen NÄ‚STASE & Monica Suzana BÃŽJA & Sanda GRIGORIE, 2018. "Consumer Behavior during On-line Shopping," Book chapters-LUMEN Proceedings, in: Carmen NÄ‚STASE (ed.), The 14th Economic International Conference: Strategies and Development Policies of Territories: International, Country, Region, City, Location Challen, edition 1, volume 6, chapter 7, pages 57-67, Editura Lumen.
    • Handle: RePEc:lum:prchap:06-07
    DOI: https://doi.org/10.18662/lumproc.62
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    References listed on IDEAS

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    2. Ritu Agarwal & Jayesh Prasad, 1998. "A Conceptual and Operational Definition of Personal Innovativeness in the Domain of Information Technology," Information Systems Research, INFORMS, vol. 9(2), pages 204-215, June.
    3. Ralph L. Keeney, 1999. "The Value of Internet Commerce to the Customer," Management Science, INFORMS, vol. 45(4), pages 533-542, April.
    4. Garbarino, Ellen & Strahilevitz, Michal, 2004. "Gender differences in the perceived risk of buying online and the effects of receiving a site recommendation," Journal of Business Research, Elsevier, vol. 57(7), pages 768-775, July.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Marketing; purchase decision; e-commerce; consumer behavior;
    All these keywords.

    JEL classification:

    • O1 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development
    • O3 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights
    • F2 - International Economics - - International Factor Movements and International Business
    • F3 - International Economics - - International Finance
    • H7 - Public Economics - - State and Local Government; Intergovernmental Relations

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