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Private and Public Sector Platforms - Characteristics and Differences

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  • Ottlewski, Lydia
  • Gollnhofer, Johanna Franziska

Abstract

Private sector platforms allow for new ways of doing business by connecting different market actors. Recently, public sector platforms have emerged that engage consumer citizens for economic and societal challenges. This paper conceptualizes such platforms, based on a thorough literature review and an empirical data collection. We provide five defining characteristics of platforms and show how private and public sector platforms differ.

Suggested Citation

  • Ottlewski, Lydia & Gollnhofer, Johanna Franziska, 2019. "Private and Public Sector Platforms - Characteristics and Differences," Marketing Review St.Gallen, Universität St.Gallen, Institut für Marketing und Customer Insight, vol. 36(2), pages 18-25.
    • Handle: RePEc:zbw:hsgmrs:276028
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    References listed on IDEAS

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    2. Charlotte Höhn & Ralf Mai & Frank Micheel, 2008. "Demographic Change in Germany," Springer Books, in: Ingrid Hamm & Helmut Seitz & Martin Werding (ed.), Demographic Change in Germany, pages 9-33, Springer.
    3. Hawlitschek, Florian & Teubner, Timm & Weinhardt, Christof, 2016. "Trust in the Sharing Economy," Die Unternehmung - Swiss Journal of Business Research and Practice, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 70(1), pages 26-44.
    4. Carliss Y. Baldwin & C. Jason Woodard, 2009. "The Architecture of Platforms: A Unified View," Chapters, in: Annabelle Gawer (ed.), Platforms, Markets and Innovation, chapter 2, Edward Elgar Publishing.
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