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S-D Logic and CSR: the management of social capital for the value creation in SMEs

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  • De Chiara, Alessandra

Abstract

This paper underlines the importance of relationships with stakeholders for co-create value, according to Service Dominant Logic and Corporate Social Responsibility approaches, and the importance of the management of social capital, in order to strengthen the relational nature of firms. Focusing on SME's, the management of social capital and of reputation and trust, all assets of social capital, is at the base of the long-term performance of SME's. Their ability to create consent and to develop trust around the entrepreneurial project is an essential element for such enterprises and the management of social capital, in a 'responsible' view, appears to be a strategic aspect.

Suggested Citation

  • De Chiara, Alessandra, 2012. "S-D Logic and CSR: the management of social capital for the value creation in SMEs," jbm - Journal of Business Market Management, Free University Berlin, Marketing Department, vol. 5(2), pages 137-153.
    • Handle: RePEc:zbw:fubjbm:66008
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    References listed on IDEAS

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    1. Francesco Perrini, 2006. "SMEs and CSR Theory: Evidence and Implications from an Italian Perspective," Journal of Business Ethics, Springer, vol. 67(3), pages 305-316, September.
    2. Birley, Sue, 1985. "The role of networks in the entrepreneurial process," Journal of Business Venturing, Elsevier, vol. 1(1), pages 107-117.
    3. Lorenzo Sacconi, 2004. "Responsabilità sociale come governance allargata d'impresa: un'interpretazione basata sulla teoria del contratto sociale e della reputazione," LIUC Papers in Ethics, Law and Economics 143, Cattaneo University (LIUC).
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    Cited by:

    1. Trong Tuan Luu, 2019. "CSR and Customer Value Co-creation Behavior: The Moderation Mechanisms of Servant Leadership and Relationship Marketing Orientation," Journal of Business Ethics, Springer, vol. 155(2), pages 379-398, March.
    2. Danilo Brozović & Anna D’Auria & Marco Tregua, 2020. "Value Creation and Sustainability: Lessons from Leading Sustainability Firms," Sustainability, MDPI, vol. 12(11), pages 1-19, May.

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