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Technology Adoption in Emerging Regions: Case of the Smartphone in Saudi Arabia

Author

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  • Fahad Aldhaban

    (University of Business and Technology, Jeddah, Saudi Arabia)

  • Tugrul Daim

    (Portland State University Portland, OR, USA3Higher School of Economics Moscow, Russia4Chaoyang University of Technology Taichung, Taiwan)

  • Robert Harmon

    (Portland State University Portland, OR, USA)

  • Nuri Basoglu

    (Izmir Institute of Technology Izmir, Turkey)

Abstract

This paper examines the adoption of Smartphones in Saudi Arabia. A theoretical research model is developed based on the unified theory of acceptance and use of technology. A web-based survey has been used to gather data from randomly selected Smartphone users in Saudi Arabia. For data analysis, SEM approach was followed, SPSS and AMOS were utilized for analyzing data. The results indicate that performance expectancy, effort expectancy, brand influence, perceived enjoyment, and design constructs have a positive and significant relationship with users’ behavioral intention to adopt and use Smartphones in Saudi Arabia.

Suggested Citation

  • Fahad Aldhaban & Tugrul Daim & Robert Harmon & Nuri Basoglu, 2020. "Technology Adoption in Emerging Regions: Case of the Smartphone in Saudi Arabia," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 17(01), pages 1-37, February.
    • Handle: RePEc:wsi:ijitmx:v:17:y:2020:i:01:n:s0219877020500030
    DOI: 10.1142/S0219877020500030
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    References listed on IDEAS

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    2. Yavuz, Merve & Çorbacıoğlu, Eda & Başoğlu, Ahmet Nuri & Daim, Tugrul Unsal & Shaygan, Amir, 2021. "Augmented reality technology adoption: Case of a mobile application in Turkey," Technology in Society, Elsevier, vol. 66(C).
    3. Lamyaa M. Kassem & Bushra Alhabib & Khaledah Alzunaydi & Maryam Farooqui, 2021. "Understanding Patient Needs Regarding Adverse Drug Reaction Reporting Smartphone Applications: A Qualitative Insight from Saudi Arabia," IJERPH, MDPI, vol. 18(8), pages 1-13, April.

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