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A Comparative Study of Factors’ Influences Affecting Tourists’ Intention to Use Mobile Food Information: Independent Tourists and Package Tourists

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  • Numtip Trakulmaykee

    (Information and Communication Technology, Faculty of Science, Prince of Songkla University, Songkhla, Thailand)

  • Thakerng Wongsirichot

    (Information and Communication Technology, Faculty of Science, Prince of Songkla University, Songkhla, Thailand)

  • Yaowalak Trakulmaykee

    (Human Resources Management, Hatyai Business School, Hatyai University, Songkhla, Thailand)

Abstract

The purpose of this paper is to investigate a comprehensive model of international tourists’ intentions to use mobile food information (MFI). The study compares the intentions of independent tourists and package tourists focusing on the influences of mobile design qualities and tourists’ perceptions. The model is based on the technology acceptance model. The results revealed that the proposed model more efficiently predicted intention in groups of independent tourists than in groups of package tour. Furthermore, there are some differences between these groups. The proposed model could contribute to future collaboration between tourist agents and mobile-based developers to achieve the implementation of MFI.

Suggested Citation

  • Numtip Trakulmaykee & Thakerng Wongsirichot & Yaowalak Trakulmaykee, 2018. "A Comparative Study of Factors’ Influences Affecting Tourists’ Intention to Use Mobile Food Information: Independent Tourists and Package Tourists," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 15(01), pages 1-20, February.
    • Handle: RePEc:wsi:ijitmx:v:15:y:2018:i:01:n:s0219877018500025
    DOI: 10.1142/S0219877018500025
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    References listed on IDEAS

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