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Carbon performance and corporate financial performance: The moderating role of consumer awareness of corporate social responsibility

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  • Zhao‐Yong Sun
  • Meng‐Jie Li
  • Dongdong Li

Abstract

The paper detects the association between carbon performance (CP) and corporate financial performance (CFP) and the moderating role of consumer awareness (CA) of corporate social responsibility (CSR). We find that CP has consistent positive impacts on CFP in the short and long term, whereas CA has opposite moderating effects on CFP. These results indicate that companies should increase corporate value by improving CP. In addition, improving CA of CSR is an effective way to promote CFP.

Suggested Citation

  • Zhao‐Yong Sun & Meng‐Jie Li & Dongdong Li, 2023. "Carbon performance and corporate financial performance: The moderating role of consumer awareness of corporate social responsibility," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 44(1), pages 663-670, January.
    • Handle: RePEc:wly:mgtdec:v:44:y:2023:i:1:p:663-670
    DOI: 10.1002/mde.3706
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    1. Jiangsheng Deng & Rongguang Zhang & Qiwen Qiu, 2023. "Spatial Impact of Industrial Structure Upgrading and Corporate Social Responsibility on Carbon Emissions: Evidence from China," Sustainability, MDPI, vol. 15(13), pages 1-14, July.

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