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Five strategies for rapid firm growth and how to implement them

Author

Listed:
  • Briance Mascarenhas

    (Rutgers University, Camden, NJ, USA)

  • Arun Kumaraswamy

    (Rutgers University, Camden, NJ, USA)

  • Diana Day

    (Rutgers University, Camden, NJ, USA)

  • Alok Baveja

    (Rutgers University, Camden, NJ, USA)

Abstract

Analysis of 45 rapidly growing, profitable firms reveals five strategies: (1) product proliferation, (2) mass market development, (3) increasing value to select customers, (4) distribution innovation, and (5) acquisition and consolidation. These five strategies are not restricted to high-growth industries and arise when firms exploit market disequilibrium to the their advantage. The profitable growth strategies are based on multiple, reinforcing sources of scale, scope, and time-based advantages. The study details the steps needed to implement each growth strategy and potential pitfalls to avoid. Copyright © 2002 John Wiley & Sons, Ltd.

Suggested Citation

  • Briance Mascarenhas & Arun Kumaraswamy & Diana Day & Alok Baveja, 2002. "Five strategies for rapid firm growth and how to implement them," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 23(4-5), pages 317-330.
    • Handle: RePEc:wly:mgtdec:v:23:y:2002:i:4-5:p:317-330
    DOI: 10.1002/mde.1068
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    References listed on IDEAS

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    Cited by:

    1. Houghton, Susan M. & Smith, Anne D. & Hood, Jacqueline N., 2009. "The influence of social capital on strategic choice: An examination of the effects of external and internal network relationships on strategic complexity," Journal of Business Research, Elsevier, vol. 62(12), pages 1255-1261, December.
    2. Taras Gagalyuk & Vladislav Valentinov & Franziska Schaft, 2018. "The Corporate Social Responsibility of Ukrainian Agroholdings: the Stakeholder Approach Revisited," Systemic Practice and Action Research, Springer, vol. 31(6), pages 675-698, December.
    3. Cécile Chanut-Guieu & Gilles Guieu & Franck Tannery & Léo-Paul Dana, 2014. "Au-delà de la croissance rapide : combiner le paradoxe et la logique dominante pour un modèle d’hypercroissance durable," Post-Print halshs-01413739, HAL.
    4. Erik Stam, 2010. "Growth beyond Gibrat: firm growth processes and strategies," Small Business Economics, Springer, vol. 35(2), pages 129-135, September.

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